Content Analysis
Our SEO focused Content Analysis Service provides you with all the information you need to optimise your content to rank on the search engines.
Content is one of the most important ranking factors for the search engines so having poorly optimised content is a barrier to ranking well in the search engine results.
We'll analyse the top ranking content of your competitors and provide you with writing guidelines. These will enable you to create killer content to blow the socks off your competitors.
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Bespoke Content Analysis Service
Our bespoke SEO content analysis services are based on your business' needs and requirements. Like all other aspects of search engine optimisation, there is no one-size-fits-all model for content strategy. We research around your chosen keywords, products and services to come up with content that is heavily optimised for your specific needs and helps drive targeted organic traffic. This process can involve:
Identifying the market leaders for your targeted keywords and undertaking qualitative and quantitative research around their content strategy.
Analysing the changes that need to be made to your existing content to rank highly on Google for your chosen keywords.
Providing you with engaging and technically focused content by our own expert writers which is heavily optimised for top ranking search results.
Content for Customers or Search Engines?
Content can be well written for the intention of converting customers to purchase your products and services. However, at the same time, it can do absolutely nothing for your search engine rankings.
On the other hand, content can be badly written and not convert but rank well on Google.
The trick here is to find a happy medium where we satisfy both potential customers as well as the likes of Bing and Google.
Sometimes its just about tweaking your existing content (content optimization) which is already converting well. And sometimes a full rewrite (content creation) is needed to get you ranking on the search engines.
The Best Optimised Content for Your Website
With our SEO content analysis and content creation services, we will help you create the best SEO optimised content for your website. We'll provide you with directions that will enable you to create the most optimised, yet natural-sounding content possible.
To do this, we'll take into account both the keyword difficulty as well as the topic difficulty as both of these factors contribute to the complexity of the required content.
As part of our content analysis, we use a custom AI algorithmn which sifts through the top 10 results of the search engine results and identifies sub-topics, LSI keywords and synonyms that these sites use. These are then used in conjunction with over 20 different ranking factors to provide you with the guidelines to write the content which will overtake your competitors. Alternatively, we can write the content for you using our content writing service.To do this, we'll take into account both the keyword difficulty as well as the topic difficulty as both of these factors contribute to the complexity of the required content.
Content Guidelines Focused on User Intent
At Search Authority, we've spend years figuring out how Google understands quality content and categorises it into a specific search term. This has been fundamental to our success. We've been ranking in top positions on the search engines for over 20 years and can help your business do the same.
With our SEO content analysis service, we're focused on providing you with content guidelines based on user intent and customer needs. By selecting the correct keywords that make the most commercial sense for your business and writing content around them, it will put you in a great position to rise up the ranks on Google.
About Search Authority
At Search Authority, we offer a range of SEO services, suited to businesses of all sizes and with differing budgets. Our processes are transparent, informative and tailored to your exact requirements.
Whether you need a one off, objective piece of advice from an expert or a focused, structured plan from an SEO consultant, we can put together a strategy that works for you. We'll also help you gain a deeper understanding of how to deliver a successful digital marketing strategy.
Our SEO team are fully immersed in search engine optimisation all day, every day and our knowledge of this domain spans years of delivering best practice SEO. We are a leader in our field and are well placed to ensure that you stay a leader in yours too.
If you’re looking for SEO consultancy services and would like to find out more about how Search Authority can help you, simply fill in our contact form and one of our consultants will be in touch.
