The Results Driven SEO Agency

Strategic, targeted SEO traffic can drive huge results. Our SEO agency will help you optimise your website to appear in more relevant search results. More people will find your business and check out everything you have to offer. It’s the best way to reach people looking for companies like yours.

Targeted visitors come to your website for a specific reason and this increases your chances of converting them into leads or customers. By helping you select the correct keywords that exhibit commercial intent and optimising your site for these keywords, our SEO company will help increase your conversions and decrease your customer acquisition costs.

Top positions on the search engine result pages receive a majority of the impressions and clicks. Therefore, ranking in these top positions can result in significant traffic increases for your website.

As one of the UK's leading SEO agencies, we're perfectly placed to position you at the top spot in Google. Search Authority have a great reputation in the industry for increasing relevant organic search traffic and deliver great conversion rates. Why not let us do the same for your organisation?

The return on marketing investment of your SEO campaign can easily be determined. It is the revenue generated by SEO results minus the total costs of your optimisation efforts. That is the money you make minus our costs.

As the traffic that comes from search engines is completely targetted you can be sure that the customers that come through Google to your optimised pages are converting customers and will drive up revenue for you.

Also, as we have some of the lowest costs of any major SEO company (and some of the best results!), you can be sure that the return on your marketing investment will be high if you choose us as your SEO agency.

They say if you can measure something, you can improve it. Therefore measuring the impact of our search engine optimisation efforts, your SEO strategy / SEO campaign and the ongoing refinement of them is critical to your SEO success.

At Search Authority, like any other good SEO consultancy, we measure a number of metrics to ensure the success of your digital marketing campaign. These include:

• Rank tracking
• Domain authority
• Number of backlinks
• Referring domains
• Engagement metrics
• Conversion rates

Like any other promotional online activity, the optimisation of your website and the success of this is easily trackable and Search Authority provide you with the tools to track and measure your results in real time.

At Search Authority, our services are tailor made to fit your needs with the focus on improving your website's visibility, which will in turn increase your revenue.

As a top UK SEO agency, we'll provide you with customised solutions for your internet marketing needs including search engine optimisation services, effective content strategies, and technical consulting and execution.

By building qualified traffic to your website, we'll help you to grow a loyal audience and increase conversions.

SEO (or search engine optimisation) is the process of getting free traffic from the organic search results on Google. The idea is that the higher ranked the website is and the more often it appears in the search results, the more likely a visitor is to click on it to visit. The benefits of puting an SEO strategy in place are free, passive traffic to your website, month after month. (Getting the right SEO companies to implement the correct SEO strategies is imperative at the start.)

To clarify, with the help of the SEO expert team at our SEO agency, your site will attract an audience through Google who are interested in the products or services that you offer as they have conducted a search for it and know exactly what they want.

Google ranks sites based on three key principles: Trust, Authority and Relevance.

• Trust: Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legitimate sites at the top.
• Authority: This is your site’s overall strength in your market and is almost a numbers game, based on backlinks and visitor numbers.
• Relevance: Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings. This levels the playing field a bit, and might explain why a niche site or local business can often rank higher than a Wikipedia article.

As technical SEO experts will tell you, on site SEO (or on page SEO) is the process of ensuring that your site is readable to search engines. It involves making sure your on site content is visible to search engines and that Google picks up the keywords that you want. On Site SEO also involves making sure that the technical elements of your site are correct in addition to the content on your pages reflecting your desired keywords.

Unlike on site SEO where you have full control of the content, off site SEO (or off page SEO) depends on another web page to improve your site's rankings on Google. Off site SEO (or off page optimisation) primarily involves building links back to your site. Off site SEO can be done organically (by producing fabulous content that people want to link back to) or by reaching out to high authority agency SEO sites and asking them to put a link back to you on your site.

Due to the nature of the internet, webpages come and go so this is an ongoing process and really depends on obtaining new links that Google and the other search engines deem to be important. Done correctly, link building increases the traffic to your site and its position in Google.

Every now and then, Google releases a significant update to their search engine algorithms which can have a massive impact on businesses from any industry. Our SEO experts have a number of tried and trusted channels which keep us informed of these updates and what their focus is. This allows our award winning agency London team to react accordingly and take any measures necessary to keep you ranking in that top spot.

Keyword selection is of paramount importance to any digital marketing strategy, especially one based on search engines such as SEO.

Firstly, if you rank your site highly for the wrong keywords, you can end up spending lots of time and effort, only to discover the keywords you have targeted in your SEO campaigns don't receive any organic traffic. Secondly, if you haven't investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive to rank, even on the first page.

Google are increasingly giving advantages to websites providing a good experience for users on all devices. Usability has increased importance in search engine optimisation and you can gain an advantage simply by making your website easy to use. We are one of the few SEO agencies that has a heavy focus on usability for SEO.

Links are the currency of the world wide web. Each time a page links to another, it is a vote for the value of the page being linked to. High quality backlinks effectively pass authority from one website to another. If a page provides massive value to Internet users, it stands to reason it will be linked to from other websites. This is why links are such a strong factor in Google's algorithm.

This can be anything from 1 month to 6 months depending on a number of different factors. For example, if you want to rank for your own brand and you have an established website then it can take just a few weeks for your SEO campaign to improve search engine visibility if there is limited competition. However, if you have a new domain with unoptimised content, no backlinks and you are competing for a high volume, high difficulty keyword or phrase then it can take 6 months.

Our specialist SEO agency usually sees an increase in organic rankings in the first 2-3 months. This is after changes identified in the SEO audit have been made, content has been optimised and backlinks have been created and indexed by Google. If your website has been penalised due to poor link building tactics or negative SEO then it can take longer to see movement in the Google search results.

It is important to appreciate that SEO is a long term investment; albeit an investment that will reduce your reliance on advertising in the years to come.

Our SEO agency starts by running a technical audit on your site. Here any issues that may affect your rankings and user experience are identified by our expert SEO team and fixed. We then work with you to identify the keywords you want to rank for. Content is then built to beat the competition for these keywords and optimised accordingly. Finally we build up your site's ranking through the construction of high authority backlinks. Daily and monthly reports are then monitored by the SEO agency staff to ensure you that stay in the number one position for your selected terms.

Yes, we can - quite a lot of our customer SEO campaigns are created from a bespoke SEO strategy initially! We understand that all businesses are different and some will require a bespoke SEO strategy rather than using a standard approach to align with their business objectives. We create bespoke SEO strategies for online businesses that have out of the ordinary requirements as most SEO companies would.

The cost of our search engine optimisation SEO service depends on how much time and effort it will take to reach your goals. Factors that affect the price include the age of your domain, the competitiveness of your niche, the type of site (e-commerce, service, etc) and the number of keywords that you are targetting. Our SEO agency has packages that range from £500 upwards per month.

All of our clients receive real time ranking reports showing the progress of our SEO activities for your target keywords created using cutting edge SEO tools. This suffices for many of our customers as they already have Google analytics and reporting packages in place for other metrics. If you need further reporting then this can be put in place by our marketing experts.

For example, some customers receive a detailed report at the end of every month from our digital marketing agency which shows their progress in the search engine rankings. This comprehensive report, prepared by our SEO team, includes the following:

• The SEO health of your site
• Your Backlink profile
• Organic Positions
• Organic Keywords that you're ranking for
• Ranking Visibility
• Ranking Insights
• Ranking Progress
• Integrated Business Data

Bear in mind that these additional reporting services are at an additional cost.

After we've completed the SEO audit, there will be changes to make to your website as part of our SEO services. We'll give you a comprehensive list of things that need to be changed from a technical SEO perspective. Depending on your preference, our technical SEO team can make these changes for you or either you or your web development team or web designer can. If you'd like us to make the changes to your site then we would need access to your content management system (e.g. WordPress).

No. We do ask you to commit to your SEO campaign for three months however we don't tie you into a contract. With SEO, improvements do not happen immediately and it can take Google weeks to crawl, index and rank the relevant content and links. If the project is larger in scope, we would ask for a commitment of 6 months but again this does not involve a contract.

As an award winning SEO agency, we have never asked clients to enter into contracts with us for an SEO campaign as we believe that the return on the marketing investment into our SEO services pays for itself many times over.

Like most internet service providers and leading SEO agencies, we ask for payment upfront for the majority of our SEO services.

No, we don't. A free SEO audit is nearly always automated and holds little value. Our experienced team use our technical expertise and proven track record to identify specifically what the issues are with your site and then to advise you how to fix them to increase your organic visibility.

No, like most award winning SEO companies, we don't provide SEO training. There are two main reasons for this.

Firstly, SEO takes years to be perfect and a single technical SEO training session will give you some information but not enough to be effective. They say a little knowledge is a dangerous thing and this is very true when it comes to attempting to drive traffic to your own website.

The second reason is that SEO is our intellectual property. It has taken our passionate team years to become SEO industry leaders and proficient in web design, technical expertise, creating relevant content, building high quality backlinks, digital PR and other successful SEO disciplines. Why would we want to give that away? If you want to increase your organic traffic it is far better to employ the services of a digital agency specialising in this area rather than trying to do it yourself.

No, we're not a general UK digital agency. Unlike general purpose digital agencies we only provide search engine optimisation services and don't get involved in other channels of search marketing such as pay per click, digital PR, social media or social shares unless our customer's need us to.

We have an award winning passionate team (according to the European search awards staff) with extensive experience who know how SEO works and whose focus is to deliver results for our clients, meaning more visitors and more business for their websites.

Over the past few years our SEO consultant team at Search Authority have developed a digital expertise coupled with technical excellence that helps our clients attract more leads and achieve their business goals .

We devise creative campaigns and bespoke SEO strategies that attract organic traffic and drive traffic to landing pages which are optimised to convert in even the most competitive industry around.

If you want great results then our team of SEO experts can help!