SEO Hull

SEO (or search engine optimisation) is the process of getting free traffic from the organic search results on Google. The idea is that the higher ranked the website is and the more often it appears in the search results, the more likely a visitor is to click on it to visit. The benefits of this are free, passive traffic to your website, month after month.

To clarify, with the help of an SEO agency, your site will attract an audience through Google who are interested in the products or services that you offer as they have conducted a search for it and know exactly what they want.

Google ranks sites based on three key principles: Trust, Authority and Relevance.

• Trust: Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legitimate sites at the top.
• Authority: This is your sites overall strength in your market and is almost a numbers game, based on backlinks and visitor numbers.
• Relevance: Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings. This levels the playing field a bit, and might explain why a niche site or local business can often rank higher than a Wikipedia article.

A well balanced digital marketing Hull SEO strategy will encompass elements of on site and off site SEO. On-page SEO or on site optimisation is the process of ensuring that your site is readable to the major search engines. It involves making sure your site content is visible to search engines and that Google picks up the keywords that you want. It involves making sure that the technical elements of your site are correct in addition to the content on your pages reflecting your desired keywords.

Unlike on site optimisation where you have full control of the content, off-page SEO depends on another web page to improve your Google ranking. Off-page (or off-site) optimisation primarily involves building links back to your site. This can be done organically (by producing fabulous content that people want to link back to) or by reaching out to high authority agency SEO sites and asking them to put a link back to you on your site.

Due to the nature of the internet, webpages from other websites come and go so this is an ongoing process and really depends on our SEO team obtaining new links that Google and the other search engines deem to be important. Done correctly, link building increases the traffic to your site and its position on the first page of Google, raising brand awareness and bringing in potential customers.

Every now and then, Google releases a significant update to their algorithm, which can have a massive impact on businesses from any industry. We have a number of tried and trusted channels which keep us informed of these updates and what their focus is. This allows our award winning agency London team to react accordingly and take any measures necessary to keep you ranking in that top spot.

Firstly, if you rank your site highly for the wrong keywords, you can end up spending lots of time and effort, only to discover the keywords you have targeted in your SEO campaigns do not receive any organic traffic. Secondly, if you have not investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive to rank, even on the first page.

Google are increasingly giving advantages to websites providing a good experience for users on all devices. Usability has increased importance in search engine optimisation and you can gain an advantage simply by making your website easy to use. We are one of the few SEO agencies that has a heavy focus on usability for SEO.

Links are the currency of the world wide web. Each time a page links to another, it is a vote for the value of the page being linked to. Backlinks effectively pass authority from one website to another. If a page provides massive value to Internet users, it stands to reason it will be linked to from other websites. This is why links are such a strong factor in Googles algorithm.

This can be anything from 1 month to 6 months depending on a number of different factors. For example, if you want to rank for your own brand and you have an established website then it can take just a few weeks if there is limited competition. However, if you have a new domain with unoptimised content, no backlinks and you are competing for a high volume, high difficulty keyword or phrase then it can take 6 months.

Our SEO agency usually sees an increase in organic rankings in the first 2-3 months. This is after changes identified in the SEO audit have been made, content has been optimised and backlinks have been created and indexed by Google. If your website has been penalised due to poor link building tactics or negative SEO then it can take longer to see movement in search engine results.

It is important to appreciate that SEO is a long term investment; albeit an investment that will reduce your reliance on advertising in the years to come as your site ranks on the first page and you start to get noticed locally in Hull East Yorkshire.

Our SEO agency starts by running a technical audit on your site. Here any issues that may affect your rankings are identified and fixed. We then work with you to identify the keywords you want to rank for. Content is then built to beat the competition for these keywords and optimised accordingly. Finally we build up your sites ranking through the construction of high authority backlinks. Daily and monthly detailed reports are then monitored by the SEO agency staff to ensure you that stay in the number one position for your selected terms.

The cost of our SEO service depends on how much time and effort it will take to reach your goals. Factors that affect the price include the age of your domain, the competitiveness of your niche, the type of site (e-commerce, service, etc) and the number of keywords that you are targetting. Our SEO agency has packages that range from £500 upwards per month.

All of our clients receive real time ranking detailed reports showing the progress of our SEO activities for your target keywords. This suffices for many of our customers as they already have analytics and reporting packages in place for other metrics. If you need further reporting then this can be put in place by our marketing experts.

For example, some customers receive a detailed report at the end of every month, which shows their progress in the search engine rankings. This comprehensive report includes the following:

• The SEO health of your site
• Your Backlink profile
• Organic Positions
• Organic Keywords that you are ranking for
• Ranking Visibility
• Ranking Insights
• Ranking Progress

Bear in mind that these additional reporting services are at an additional cost and are not necessary for many local companies..

After we have completed the SEO audit, there will be changes to make to your website. We will give you a comprehensive list of things that need to be changed. Depending on your preference, we can make these changes for you or either you or your web developer/designer can. If you would like us to make the changes to your site then we would need access to your content management system (e.g. WordPress).

No. We do ask you to commit to your campaign for three months however we do not tie you into a contract. With SEO, improvements do not happen immediately and it can take Google weeks to crawl, index and rank the relevant content and links. If the project is larger in scope, we would ask for a commitment of 6 months but again this does not involve a contract.

We have never asked clients to enter into contracts with us as we believe that the return on the marketing investment into our SEO services pays for itself many times over.

Like most internet service providers, we ask for payment upfront for the majority of our services.