SEO Chester
Consistently brilliant results and a long list of happy clients are ongoing proof that we are the leading SEO agency serving Chester and the surrounding Cheshire area.
Find Out MoreWhy Choose Us As Your Chester SEO Agency?
Do you want to rank your Chester company at the top of Google and similar search engines for your desired keywords?
Search Authority have many years of experience ranking Cheshire businesses from all manner of industries at the top of the Google search results, locally and nationally, for profitable keywords.
We will help you deliver real growth through top Google rankings and make a marked difference to your Chester business.
Our Chester SEO Services
SEO is a crucial marketing channel for any Cheshire business that seeks to reach an online audience.
At Search Authority, we use the following SEO services to help you succeed online:
SEO Strategy
Whether your target audience is global, national or from the Chester area, we will tailor an SEO strategy thats right for your company.
SEO Audit
Our technical experts will help extract any ranking constraints giving us a sturdy foundation for your web site to rank.
Keyword Research
Here we meld our keyword exploration experience with your industry knowledge to select the most lucrative target phrases.
Content Analysis
Your web page text will be studied and we will determine what needs to be improved in order to climb up the search engine results pages.
Content Creation
We will aid you in the building of new content to capture the attention of both your potential customer and Google.
Link Building
Valuable backlinks are vital for achieving position 1 on Google. We will help your site gain the correct links in a natural manner.
Start earning more qualified search traffic from Google to your website today with our search engine optimisation services.
Want a Free No-Obligation Consultation?
SEO That Hits Your Target Audience
A top position on Google results in more qualified traffic, which in turn converts into paying customers.
At Search Authority, we have a team of results-driven experts who will work closely with you to help develop your online presence and improve lead generation.
So, when you choose Search Authority for SEO in Chester, we’ll not only improve your search engine optimisation, but we’ll also help take your business to the next level.
Choose us as your Chester SEO company and we will:
Strategic, targeted Google traffic can drive huge results for businesses in Chester. Our SEO agency will optimise your website to become visible in more relevant search results. More potential clients will find your business and check out everything you have to offer. It’s the most effective way to reach people looking for businesses like yours.
Targeted visitors arrive at your site for a specific reason and this increases your odds of converting them into leads or customers. By helping you choose the correct keyword phrases that demonstrate commercial focus and optimising your web site for these keywords, we will help build up your conversions and reduce your customer acquisition costs.
Number one on the search engine result pages receive the vast majority of impressions and visits. Consequently, ranking in these number one positions on search engines can result in major traffic increases for your site.
As the foremost Chester SEO agency, we are perfectly placed to position you at the top spot on Google. We have a great record across Cheshire for increasing relevant organic search traffic and yield great conversion rates. Why not let us do the same for your organisation?
The return on marketing investment of your search engine optimisation campaign can be easily worked out. It is the revenue generated by SEO traffic minus the overall costs of your optimisation efforts. To put it another way, the money you make minus our costs.
As the traffic that comes from Google is completely targetted you can be sure that the customers that come through Google to your optimised pages are buying customers and will drive up profit for you.
Also, as we have some of the lowest costs of any major SEO company (and some of the best outcomes!), you can rely upon the fact that the return on your marketing investment will be high if you choose us as your SEO agency.
They say that if you can measure something, you can improve it. Therefore measuring the influence of our search engine optimisation efforts and the ongoing fine tuning of them is fundamental to your SEO success.
At Search Authority, like any other good Chester SEO agency, we measure an array of metrics to assure the success of your digital marketing campaign. These include:
- Rank tracking
- Domain authority
- Number of backlinks
- Referring domains
- Engagement metrics
- Conversion rates
Like any other promotional online activity, the optimisation of your website and the success of this is easily trackable and Search Authority equip you with the tools to track and measure your results in real time.
At Search Authority, our SEO services are tailor made to fit your needs with the focus on enhancing your website visibility, which will accordingly increase your bottom line.
As a top Cheshire SEO agency, we will provide you with bespoke solutions for your online marketing needs including SEO services, powerful content strategies, and technical consulting and execution.
By increasing qualified traffic to your website, we will help you to grow a loyal audience and increase conversions.
Ready to get started?
When your target audience searches online, do you show up?
Do your competitors?
Google has over 200 ranking factors.
These details determine where your website will show in the Google results.
They encompass factors concerning domains, pages, sites, keywords, backlinks, user interaction, brand signals and spam.
Working with an experienced and professional, expert SEO company, who understand these factors, makes the whole undertaking of ranking at number one more accelerated and sustainable.
They will make certain your web site conquers the search engine results page and, more essentially, stays there. Your website will have increased brand awareness and trust.
This conequently brings in highly qualified traffic to your site much quicker and builds you more earnings.
So, what does a good Chester SEO Agency look like?
An SEO company that knows Google's 200 ranking factors like the back of their hands will:
- Understand and advise on what improvements have to be made to your web site to get it to rank.
- Work with you to target the most relevant keywords to bring in qualified traffic.
- Build content that ranks and converts on Google.
- Work with authority sites to build back links.
- Increase your domain authority so that your site becomes authorative in your industry.
- Furnish you with an excellent return on your marketing investment.
Examples of Customer Growth
Our customers have asked that we do not give out their details but have agreed to share their data anonymously. Here are some charts from their reporting data to show their growth curves since we took over as their digital marketing partner.
UK Healthcare Organisation
Since this UK Healthcare organisation took us on as their digital marketing partner, we have boosted their organic visitors fourfold.
This has led to their return on marketing investment soaring to 500% over the last 12 months.
UK Fashion Brand
Our SEO specialists worked with this UK fashion brand to lift their targetted traffic by 200% in 6 months.
They continue to achieve position 1 in Google rankings for many competitive search phrases.
UK Technology Business
The daily visitors to this site were pretty flat until we became their search engine optimisation partner in December 2019.
They are now ranking in position 1 on Google for over 30 different search terms.
As a leading UK SEO Agency, we have helped businesses of all sizes start and grow their website businesses; including entrepreneurs and large companies, in the UK and across Europe, even in the most competitive of industries including technology, fashion, healthcare and gaming.
Feedback from our Customers
We love what we do, and we want you to love the accountability, customer service, and knowledge around your business goals that we provide as your trusted SEO company.
In the ever-evolving world of search engine optimisation, our philosophy is to be open, innovative, educated, and perform exceptional work. We are more than your SEO company – we are your digital marketing partner - and who better to confirm that than customers that we have worked with over the years.
Rakesh Chablani
Head of Product Betfred
Carolyn Anderson
Marketing Director, LG Electronics
Dave Wilson
Marketing Manager, Williams Coaches
Harry Johnson
Owner, UK Property Portal
Paul McDonald
General Manager, McConechies
Penny Bates
Small Business Owner
Frequently Asked Questions
We’ve collated some of the most asked questions about SEO into a handy, jargon busting FAQ to help answer common queries about search engine optimisation as well as our own SEO services.
General Questions about Search Engine Optimisation
SEO (or search engine optimisation) is the process of getting free traffic from the organic search results on Google. The idea is that the higher ranked the website is and the more often it appears in the search results, the more likely a visitor is to click on it to visit. The benefits of this are free, passive traffic to your website, month after month.
To clarify, with the help of an SEO agency, your site will attract an audience through Google who are interested in the products or services that you offer as they have conducted a search for it and know exactly what they want.
Google ranks sites based on three key principles: Trust, Authority and Relevance.
- Trust: Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legitimate sites at the top.
- Authority: This is your sites overall strength in your market and is almost a numbers game, based on backlinks and visitor numbers.
- Relevance: Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings. This levels the playing field a bit, and might explain why a niche site or local business can often rank higher than a Wikipedia article.
On-page SEO is the process of ensuring that your site is readable to search engines. It involves making sure your site content is visible to search engines and that Google picks up the keywords that you want. It involves making sure that the technical elements of your site are correct in addition to the content on your pages reflecting your desired keywords.
Unlike on page SEO where you have full control of the content, off-page SEO depends on another web page to improve your sites rankings on Google. Off-page (or off-site) optimisation primarily involves building links back to your site. This can be done organically (by producing fabulous content that people want to link back to) or by reaching out to high authority agency SEO sites and asking them to put a link back to you on your site.
Due to the nature of the internet, webpages come and go so this is an ongoing process and really depends on obtaining new links that Google and the other search engines deem to be important. Done correctly, link building increases the traffic to your site and its position in Google.
Every now and then, Google releases a significant update to their algorithm, which can have a massive impact on businesses from any industry. We have a number of tried and trusted channels which keep us informed of these updates and what their focus is. This allows our award winning agency London team to react accordingly and take any measures necessary to keep you ranking in that top spot.
Firstly, if you rank your site highly for the wrong keywords, you can end up spending lots of time and effort, only to discover the keywords you have targeted in your SEO campaigns do not receive any organic traffic. Secondly, if you have not investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive to rank, even on the first page.
Google are increasingly giving advantages to websites providing a good experience for users on all devices. Usability has increased importance in search engine optimisation and you can gain an advantage simply by making your website easy to use. We are one of the few SEO agencies that has a heavy focus on usability for SEO.
Links are the currency of the world wide web. Each time a page links to another, it is a vote for the value of the page being linked to. Backlinks effectively pass authority from one website to another. If a page provides massive value to Internet users, it stands to reason it will be linked to from other websites. This is why links are such a strong factor in Googles algorithm.
Questions about our SEO Service
This can be anything from 1 month to 6 months depending on a number of different factors. For example, if you want to rank for your own brand and you have an established website then it can take just a few weeks if there is limited competition. However, if you have a new domain with unoptimised content, no backlinks and you are competing for a high volume, high difficulty keyword or phrase then it can take 6 months.
Our SEO agency usually sees an increase in organic rankings in the first 2-3 months. This is after changes identified in the SEO audit have been made, content has been optimised and backlinks have been created and indexed by Google. If your website has been penalised due to poor link building tactics or negative SEO then it can take longer to see movement in search results.
It is important to appreciate that SEO is a long term investment; albeit an investment that will reduce your reliance on advertising in the years to come.
Our SEO agency starts by running a technical audit on your site. Here any issues that may affect your rankings are identified and fixed. We then work with you to identify the keywords you want to rank for. Content is then built to beat the competition for these keywords and optimised accordingly. Finally we build up your sites ranking through the construction of high authority backlinks. Daily and monthly reports are then monitored by the SEO agency staff to ensure you that stay in the number one position for your selected terms.
The cost of our SEO service depends on how much time and effort it will take to reach your goals. Factors that affect the price include the age of your domain, the competitiveness of your niche, the type of site (e-commerce, service, etc) and the number of keywords that you are targetting. Our SEO agency has packages that range from £500 upwards per month.
All of our clients receive real time ranking reports showing the progress of our SEO activities for your target keywords. This suffices for many of our customers as they already have analytics and reporting packages in place for other metrics. If you need further reporting then this can be put in place by our marketing experts.
For example, some customers receive a detailed report at the end of every month, which shows their progress in the search engine rankings. This comprehensive report includes the following:
- The SEO health of your site
- Your Backlink profile
- Organic Positions
- Organic Keywords that you are ranking for
- Ranking Visibility
- Ranking Insights
- Ranking Progress
Bear in mind that these additional reporting services are at an additional cost.
After we have completed the SEO audit, there will be changes to make to your website. We will give you a comprehensive list of things that need to be changed. Depending on your preference, we can make these changes for you or either you or your web developer/designer can. If you would like us to make the changes to your site then we would need access to your content management system (e.g. WordPress).
No. We do ask you to commit to your campaign for three months however we do not tie you into a contract. With SEO, improvements do not happen immediately and it can take Google weeks to crawl, index and rank the relevant content and links. If the project is larger in scope, we would ask for a commitment of 6 months but again this does not involve a contract.
We have never asked clients to enter into contracts with us as we believe that the return on the marketing investment into our SEO services pays for itself many times over.
Like most internet service providers, we ask for payment upfront for the majority of our services.
Organic SEO Specialists
Our team have been promoting clients in the search engines for over 20 years now and have the technical and marketing know how to take you to position 1 on Google.
Working with our SEO agency means generating many more qualified leads and multiplying your return on investment. We are an extension of your team and we take that very seriously.
Our results are achieved through a fourfold process: ensuring your site is fully optimised, careful keyword targetting, the creation of high-quality content and high-quality link building. All of these elements combine to boost your website up the Google rankings.
Our tried and tested methods will not only get your site ranking well in the search engine results pages but will help it stay there.
Why a Chester SEO Company is Your Best Choice for Local Business Growth
In today's digital landscape, local businesses in Cheshire face unique challenges when it comes to standing out online. While the internet has opened up unprecedented opportunities for growth, it has also created fierce competition, making it crucial for businesses to have a strong digital presence. This is where choosing a Chester-based SEO company can make all the difference for local enterprises looking to thrive in the Cheshire area.
Understanding the Local Advantage
When it comes to Search Engine Optimisation (SEO), local knowledge is invaluable. Chester SEO companies possess an intimate understanding of the Cheshire market, including consumer behaviour, local competition, and regional trends. This local expertise enables them to craft targeted strategies that resonate with the community and deliver results that national or international agencies might struggle to achieve.
Consider the nuances of marketing to customers in areas like Northwich, Macclesfield, or Crewe – each town has its own character and consumer preferences. A Chester-based SEO specialist understands these subtle differences and can tailor content and keywords accordingly. They know that someone searching for services in Alderley Edge might have different expectations than someone in Ellesmere Port, and they can adjust their strategies to match these varying needs.
The Power of Local Business Networks
Chester SEO companies are deeply embedded in the local business community. They have established relationships with other local businesses, media outlets, and organisations throughout Cheshire. These connections can be leveraged to create powerful backlink profiles and generate authentic local citations – both crucial elements for improving search engine rankings.
Local SEO specialists regularly attend business events in Chester, Warrington, and across Cheshire, keeping their finger on the pulse of the regional economy. This networking advantage means they can identify collaboration opportunities and create content that speaks directly to local audience interests and concerns.
Personalised Service and Accessibility
One of the most significant advantages of working with a Chester SEO company is the level of personalised service they provide. Unlike larger national agencies, local SEO companies can offer face-to-face meetings and regular in-person consultations. This personal touch ensures better communication and a deeper understanding of your business goals.
Being based in Chester means they're just a short drive away from any business in Cheshire. Whether you're located in Nantwich, Middlewich, or Knutsford, your SEO partner can be on-site quickly when needed. This accessibility leads to more productive relationships and faster problem resolution compared to working with distant agencies.
Understanding Cheshire's Digital Landscape
Chester SEO companies have an in-depth understanding of the digital landscape across Cheshire. They know which keywords are most competitive in different areas and industries, and they understand the local search patterns that drive traffic to Cheshire businesses. This knowledge is particularly valuable when optimising for "near me" searches and local service queries.
They also understand the seasonal trends that affect Cheshire businesses. From the tourist season in Chester to the business cycles in areas like Runcorn and Widnes, local SEO experts can adjust strategies to capitalise on peak periods and maintain visibility during slower times.
Cost-Effective Solutions for Local Businesses
Working with a Chester SEO company often proves more cost-effective than engaging larger agencies from Manchester or London. Local companies understand the budgetary constraints of Cheshire businesses and can offer more flexible pricing structures. They also tend to have lower overheads, which allows them to provide competitive rates without compromising on service quality.
Moreover, their focus on the local market means they can achieve better results with targeted campaigns, providing better return on investment. They understand that a small business in Sandbach has different needs and resources compared to a larger enterprise in Chester city centre, and they can tailor their services accordingly.
Technical Expertise with Local Context
While Chester SEO companies possess the technical expertise found in larger agencies, they apply this knowledge within a local context. They understand how to optimise websites for local search intent, create location-specific content, and implement proper schema markup for Cheshire businesses. This combination of technical skill and local knowledge creates more effective SEO strategies.
They stay updated with the latest SEO trends and algorithm changes while maintaining a focus on what works specifically for the Cheshire market. This balanced approach ensures that local businesses benefit from cutting-edge SEO techniques while maintaining their local market relevance.
Supporting the Local Economy
Choosing a Chester SEO company helps strengthen the local economy. When local businesses work together, it creates a multiplier effect that benefits the entire community. Chester SEO companies often reinvest in the local economy through employment, training, and supporting other local businesses.
This economic symbiosis creates a network of successful local businesses that can support and promote each other. It's an approach that aligns with the growing trend of supporting local enterprises and maintaining strong community ties.
Long-term Partnership Potential
Chester SEO companies are invested in building long-term relationships with local clients. They understand that their success is tied to the success of the local business community. This creates a partnership mentality rather than a purely transactional relationship.
Long-term partnerships allow SEO strategies to evolve alongside your business growth. As your company expands within Cheshire or beyond, your local SEO partner can adapt their approach to support your changing needs while maintaining the strong local foundation they've helped build.
Cultural Understanding and Content Creation
Content is a crucial component of SEO, and Chester-based companies excel at creating content that resonates with local audiences. They understand the cultural nuances of different areas within Cheshire and can create content that speaks authentically to local audiences.
Whether it's blog posts about local events, social media content that engages the community, or website copy that reflects local values, Chester SEO companies can produce content that connects with your target audience on a deeper level.
Measuring Success in Local Terms
Success in SEO isn't just about ranking for keywords; it's about driving relevant traffic that converts into customers. Chester SEO companies understand what success looks like for local businesses and can set appropriate goals and metrics.
They can track local search rankings, monitor competitor performance within the Cheshire market, and measure the impact of SEO efforts on actual foot traffic and local sales. This localised approach to measurement ensures that SEO strategies deliver real business value.
Conclusion
For businesses in Cheshire, partnering with a Chester SEO company offers numerous advantages that can't be matched by outside agencies. The combination of local market knowledge, personalised service, technical expertise, and community connection makes them the ideal choice for businesses looking to improve their online presence.
The digital landscape continues to evolve, but the importance of local connections remains constant. By choosing a Chester SEO company, local businesses can ensure they have a partner who understands their needs, knows their market, and is committed to their success.
In an increasingly digital world, the personal touch and local expertise offered by Chester SEO companies provide the perfect balance of technical capability and market understanding. For Cheshire businesses looking to grow their online presence while maintaining their local identity, a Chester SEO company is not just a service provider – they're a valuable partner in long-term success.
