SEO Stoke-on-Trent
Consistently brilliant results and a long list of happy clients are ongoing proof that we are the leading SEO agency serving Stoke-on-Trent and the surrounding Staffordshire area.
Find Out MoreWhy Choose Us As Your Stoke-on-trent SEO Agency?
If you are searching for a trusted agency specialising in SEO to rank your Stoke-on-trent company on the search engines, we are here to help achieve your goal.
Search Authority have many years of experience ranking Staffordshire businesses from all types of industries at the top of Google and other search engines, locally and nationally, for the most competitive of keywords.
We will help you increase your bottom line through top Google rankings and make a tangible difference to your Stoke-on-trent business.
Stoke-on-trent SEO Services
Organic Search is an essential promotional channel for any Staffordshire business that seeks to reach an online audience.
At Search Authority, we use the following SEO services to help you achieve this goal:
SEO Strategy
Whether your audience is international, national or from the Stoke-on-trent area, we will tailor an SEO strategy thats right for your organisation.
SEO Audit
Our technical experts will help clear any ranking problems giving us a firm foundation for your web site to rank.
Keyword Research
Here we amalgamate our keyword exploration experience with your industry knowledge to choose the most profitable target phrases.
Content Analysis
Your web pages will be appraised and we will decide what needs to be changed in order to rise up the search engine results pages.
Content Creation
We will support you in the formation of new content to capture the attention of both your ideal customer and Google.
Link Building
High-quality links are critical for gaining position 1 on Google. We will help your website earn the proper links in a sustainable manner.
Start earning more qualified search traffic from Google to your website today with our search engine optimisation services.
Want a Free No-Obligation Consultation?
SEO That Hits Your Target Audience
The number one position on Google drives more qualified traffic, which in turn converts into paying customers.
At Search Authority, we have a team of passionate SEO experts who will work closely with you to help grow your online presence and improve lead generation.
So, when you choose Search Authority for SEO in Stoke-on-trent, we’ll not only improve your SEO, but we’ll also help take your business to the next level.
Choose us as your Stoke-on-trent SEO company and we will:
Strategic, targeted Google traffic can drive huge results for businesses in Stoke-on-trent. We will optimise your website to appear in more relevant Google results. More people will find your business and check out the products and services you have to offer. It’s the number one way to reach people looking for businesses like yours.
Targeted visitors arrive at your website for a distinct reason and this raises your chances of converting them into leads or customers. By helping you choose the most appropriate keyword phrases that exhibit commercial intent and optimising your web site for these keyword phrases, we will help build up your conversions and decrease your customer acquisition costs.
Top positions on the search engine result pages get the vast majority of impressions and clicks. Consequently, ranking in these number one positions on Google can result in significant traffic increases for your site.
As the leading Stoke-on-trent SEO agency, we are perfectly placed to position you at the top spot on Google. We have a great record across Staffordshire for increasing relevant organic search traffic and produce tremendous conversion rates. Why not let us do the same for your company?
The return on marketing investment of your SEO campaign can be straightforwardly determined. It is the revenue generated by SEO traffic minus the overall costs of your optimisation work. That is to say, the money you make minus our costs.
As the traffic that comes from Google is completely targetted you can be sure that the customers that come through search engines to your optimised pages are converting customers and will drive up profit for you.
Also, as we have some of the lowest costs of any major SEO company (and some of the best results!), you can rely upon the fact that the return on your marketing investment will be substantial if you choose us as your SEO agency.
They say that if you can measure something, you can amplify it. Therefore measuring the results of our SEO efforts and the ongoing fine tuning of them is fundamental to your SEO success.
At Search Authority, like any other top Stoke-on-trent SEO agency, we measure a number of metrics to effect the success of your digital marketing campaign. These include:
- Rank tracking
- Domain authority
- Number of backlinks
- Referring domains
- Engagement metrics
- Conversion rates
Like any other promotional internet activity, the optimisation of your site and the success of this is easily trackable and Search Authority provide you with the tools to track and measure your results in real time.
At Search Authority, our SEO services are bespoke to fit your needs with the goal of enhancing your web site visibility, which will in turn increase your bottom line.
As a leading Staffordshire SEO agency, we will provide you with customised solutions for your online marketing needs including SEO services, effective content strategies, and technical consulting and delivery.
By building qualified traffic to your web site, we will help you to nurture a faithful audience and increase conversions.
Ready to get started?
When your prospects search online, do you show up?
Do your competitors?
Google has over 200 ranking factors.
These details determine where your site will show in the search engine results pages.
They incorporate factors regarding domains, pages, sites, keywords, backlinks, user interaction, brand signals and spam.
Working with an experienced and competent, expert SEO agency, who understand these factors, makes the whole process of ranking at number one nimbler and sustainable.
They will ensure your website climbs up the Google results page and, most importantly, stays there. Your website will have increased brand awareness and trust.
This in turn brings in highly qualified traffic to your web site much quicker and builds you more revenue.
So, what does a good Stoke-on-trent SEO Agency look like?
An SEO company that knows Google's 200 ranking factors by heart will:
- Understand and advise on what modifications need to be made to your website to get it to rank.
- Work with you to target the most important keywords to bring in qualified traffic.
- Build content that ranks and converts on Google.
- Work with trusted sites to build links.
- Boost your domain authority so that your site becomes authorative in your niche.
- Furnish you with a fabulous return on your marketing investment.
Examples of Customer Growth
Our customers have asked that we do not give out their details but have agreed to share their data anonymously. Here are some charts from their reporting data to show their growth curves since we took over as their digital marketing partner.
UK Healthcare Organisation
Since this UK Healthcare organisation took us on as their digital marketing partner, we have boosted their organic visitors fourfold.
This has led to their return on marketing investment soaring to 500% over the last 12 months.
UK Fashion Brand
Our SEO specialists worked with this UK fashion brand to lift their targetted traffic by 200% in 6 months.
They continue to achieve position 1 in Google rankings for many competitive search phrases.
UK Technology Business
The daily visitors to this site were pretty flat until we became their search engine optimisation partner in December 2019.
They are now ranking in position 1 on Google for over 30 different search terms.
As a leading UK SEO Agency, we have helped businesses of all sizes start and grow their website businesses; including entrepreneurs and large companies, in the UK and across Europe, even in the most competitive of industries including technology, fashion, healthcare and gaming.
Feedback from our Customers
We love what we do, and we want you to love the accountability, customer service, and knowledge around your business goals that we provide as your trusted SEO company.
In the ever-evolving world of search engine optimisation, our philosophy is to be open, innovative, educated, and perform exceptional work. We are more than your SEO company – we are your digital marketing partner - and who better to confirm that than customers that we have worked with over the years.
Rakesh Chablani
Head of Product Betfred
Carolyn Anderson
Marketing Director, LG Electronics
Dave Wilson
Marketing Manager, Williams Coaches
Harry Johnson
Owner, UK Property Portal
Paul McDonald
General Manager, McConechies
Penny Bates
Small Business Owner
Frequently Asked Questions
We’ve collated some of the most asked questions about SEO into a handy, jargon busting FAQ to help answer common queries about search engine optimisation as well as our own SEO services.
General Questions about Search Engine Optimisation
SEO (or search engine optimisation) is the process of getting free traffic from the organic search results on Google. The idea is that the higher ranked the website is and the more often it appears in the search results, the more likely a visitor is to click on it to visit. The benefits of this are free, passive traffic to your website, month after month.
To clarify, with the help of an SEO agency, your site will attract an audience through Google who are interested in the products or services that you offer as they have conducted a search for it and know exactly what they want.
Google ranks sites based on three key principles: Trust, Authority and Relevance.
- Trust: Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legitimate sites at the top.
- Authority: This is your sites overall strength in your market and is almost a numbers game, based on backlinks and visitor numbers.
- Relevance: Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings. This levels the playing field a bit, and might explain why a niche site or local business can often rank higher than a Wikipedia article.
On-page SEO is the process of ensuring that your site is readable to search engines. It involves making sure your site content is visible to search engines and that Google picks up the keywords that you want. It involves making sure that the technical elements of your site are correct in addition to the content on your pages reflecting your desired keywords.
Unlike on page SEO where you have full control of the content, off-page SEO depends on another web page to improve your sites rankings on Google. Off-page (or off-site) optimisation primarily involves building links back to your site. This can be done organically (by producing fabulous content that people want to link back to) or by reaching out to high authority agency SEO sites and asking them to put a link back to you on your site.
Due to the nature of the internet, webpages come and go so this is an ongoing process and really depends on obtaining new links that Google and the other search engines deem to be important. Done correctly, link building increases the traffic to your site and its position in Google.
Every now and then, Google releases a significant update to their algorithm, which can have a massive impact on businesses from any industry. We have a number of tried and trusted channels which keep us informed of these updates and what their focus is. This allows our award winning agency London team to react accordingly and take any measures necessary to keep you ranking in that top spot.
Firstly, if you rank your site highly for the wrong keywords, you can end up spending lots of time and effort, only to discover the keywords you have targeted in your SEO campaigns do not receive any organic traffic. Secondly, if you have not investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive to rank, even on the first page.
Google are increasingly giving advantages to websites providing a good experience for users on all devices. Usability has increased importance in search engine optimisation and you can gain an advantage simply by making your website easy to use. We are one of the few SEO agencies that has a heavy focus on usability for SEO.
Links are the currency of the world wide web. Each time a page links to another, it is a vote for the value of the page being linked to. Backlinks effectively pass authority from one website to another. If a page provides massive value to Internet users, it stands to reason it will be linked to from other websites. This is why links are such a strong factor in Googles algorithm.
Questions about our SEO Service
This can be anything from 1 month to 6 months depending on a number of different factors. For example, if you want to rank for your own brand and you have an established website then it can take just a few weeks if there is limited competition. However, if you have a new domain with unoptimised content, no backlinks and you are competing for a high volume, high difficulty keyword or phrase then it can take 6 months.
Our SEO agency usually sees an increase in organic rankings in the first 2-3 months. This is after changes identified in the SEO audit have been made, content has been optimised and backlinks have been created and indexed by Google. If your website has been penalised due to poor link building tactics or negative SEO then it can take longer to see movement in search results.
It is important to appreciate that SEO is a long term investment; albeit an investment that will reduce your reliance on advertising in the years to come.
Our SEO agency starts by running a technical audit on your site. Here any issues that may affect your rankings are identified and fixed. We then work with you to identify the keywords you want to rank for. Content is then built to beat the competition for these keywords and optimised accordingly. Finally we build up your sites ranking through the construction of high authority backlinks. Daily and monthly reports are then monitored by the SEO agency staff to ensure you that stay in the number one position for your selected terms.
The cost of our SEO service depends on how much time and effort it will take to reach your goals. Factors that affect the price include the age of your domain, the competitiveness of your niche, the type of site (e-commerce, service, etc) and the number of keywords that you are targetting. Our SEO agency has packages that range from £500 upwards per month.
All of our clients receive real time ranking reports showing the progress of our SEO activities for your target keywords. This suffices for many of our customers as they already have analytics and reporting packages in place for other metrics. If you need further reporting then this can be put in place by our marketing experts.
For example, some customers receive a detailed report at the end of every month, which shows their progress in the search engine rankings. This comprehensive report includes the following:
- The SEO health of your site
- Your Backlink profile
- Organic Positions
- Organic Keywords that you are ranking for
- Ranking Visibility
- Ranking Insights
- Ranking Progress
Bear in mind that these additional reporting services are at an additional cost.
After we have completed the SEO audit, there will be changes to make to your website. We will give you a comprehensive list of things that need to be changed. Depending on your preference, we can make these changes for you or either you or your web developer/designer can. If you would like us to make the changes to your site then we would need access to your content management system (e.g. WordPress).
No. We do ask you to commit to your campaign for three months however we do not tie you into a contract. With SEO, improvements do not happen immediately and it can take Google weeks to crawl, index and rank the relevant content and links. If the project is larger in scope, we would ask for a commitment of 6 months but again this does not involve a contract.
We have never asked clients to enter into contracts with us as we believe that the return on the marketing investment into our SEO services pays for itself many times over.
Like most internet service providers, we ask for payment upfront for the majority of our services.
Organic SEO Specialists
Our team have been promoting clients in the search engines for over 20 years now and have the technical and marketing know how to take you to position 1 on Google.
Working with our SEO agency means generating many more qualified leads and multiplying your return on investment. We are an extension of your team and we take that very seriously.
Our results are achieved through a fourfold process: ensuring your site is fully optimised, careful keyword targetting, the creation of high-quality content and high-quality link building. All of these elements combine to boost your website up the Google rankings.
Our tried and tested methods will not only get your site ranking well in the search engine results pages but will help it stay there.
Understanding the Stoke-on-Trent Business Landscape
In the heart of the Potteries, where industrial heritage meets modern enterprise, local businesses face unique challenges in establishing their digital presence. The city's distinctive character, shaped by its world-renowned ceramics industry and evolving into a diverse economic hub, creates a complex marketplace that requires specialised knowledge to navigate effectively. This is where choosing a Stoke-on-Trent-based SEO company becomes not just beneficial, but essential for local business success.
The Power of Local Knowledge and Networks
When considering search engine optimisation services, the depth of local understanding cannot be overstated. A Stoke-on-Trent SEO company brings invaluable insights into the city's business patterns, from the tourism draw of attractions like the World of Wedgwood and Emma Bridgewater factory to the shopping patterns around the Potteries Shopping Centre. This intimate knowledge enables the creation of precisely targeted campaigns that align with local search behaviours and customer expectations.
Local SEO specialists understand that searching for "pottery experiences in Stoke" differs significantly from generic retail searches in other cities. They recognise the importance of optimising for Stoke-specific terms and landmarks, ensuring businesses appear in relevant local searches that actually drive foot traffic and conversions.
Building Strong Local Digital Foundations
Stoke-on-Trent's SEO experts possess a comprehensive understanding of the city's digital ecosystem. They know which local business directories carry the most weight, how to optimise for Stoke-specific events like the British Ceramics Biennial, and how to leverage local news outlets and community websites for maximum visibility. This knowledge extends beyond mere technical SEO implementation to encompass the broader digital marketing landscape of Staffordshire.
The Advantage of Face-to-Face Collaboration
In an increasingly digital world, the value of personal interaction shouldn't be underestimated. Working with a Stoke-on-Trent-based SEO company offers the unique advantage of face-to-face meetings, allowing for more effective communication and strategy development. Business owners can visit their SEO partner's office, participate in strategy sessions, and maintain a level of personal accountability that's simply not possible with remote services.
Understanding Stoke-on-Trent's Competitive Landscape
Every city has its competitive dynamics, but Stoke's are particularly unique. The presence of Staffordshire University, the ceramics industry, growing digital sectors at hubs like Smithfield, and major retail areas creates a distinctive business environment. Local SEO companies understand these nuances and can help businesses position themselves effectively within this specific context.
Tailored Solutions for Stoke's Diverse Market
Stoke-on-Trent's population is remarkably diverse, comprising university students, industrial workers, creative professionals, and long-term residents. A Stoke-on-Trent SEO company understands how to segment and target these different audiences effectively. They know that a business in Hanley might need a different SEO strategy compared to one in Trentham, despite being part of the same city.
Technical Excellence with Local Relevance
While technical SEO principles remain constant, their application needs to be localised for maximum effectiveness. Stoke-on-Trent SEO companies excel at implementing technical best practices while maintaining local relevance. This includes optimising for local search terms, managing location-based keywords, and ensuring proper implementation of schema markup for Stoke-based businesses.
The Impact of Local Link Building
One of the most significant advantages of working with a Stoke SEO company is their established network of local connections. These relationships facilitate natural link-building opportunities through local events, community initiatives, and business partnerships. Such local links not only improve search engine rankings but also drive relevant traffic from within the target market.
Understanding Seasonal Trends in Stoke
Stoke-on-Trent's business calendar has its own unique rhythm, with distinct peaks and troughs throughout the year. From the influx of university students to the tourist season around pottery attractions, local SEO experts understand how to adjust strategies to capitalise on these seasonal variations. They know when to boost certain keywords, when to adjust ad spend, and how to prepare for upcoming opportunities.
Mobile Optimisation for Stoke's Tech-Savvy Population
With a growing digital sector and a university population, Stoke's residents are increasingly mobile-savvy. Local SEO companies understand the importance of mobile optimisation in this context, ensuring websites perform perfectly on devices most commonly used by the local population.
Local Content Creation Excellence
Content creation for Stoke-on-Trent businesses requires more than just good writing skills; it needs local authenticity. Stoke SEO companies can create content that resonates with local audiences, incorporating relevant references to local landmarks, history, and cultural nuances that distinguish authentic Stoke content from generic marketing material.
The Importance of Local Business Citations
Managing business citations across local directories, maps, and review sites is crucial for local SEO success. Stoke-on-Trent SEO companies maintain updated databases of the most important local citation sources and understand how to ensure consistency across all platforms, which is essential for local search visibility.
Measuring Success in the Local Context
Success metrics for SEO can vary significantly based on location and business type. Stoke-on-Trent SEO companies understand what constitutes success in the local market and can set realistic, achievable goals based on local competition and market conditions. They know which metrics matter most for different types of Stoke businesses and how to track and improve them effectively.
Adapting to Local Algorithm Updates
Search engine algorithms increasingly emphasise local search results, and their updates can significantly impact local businesses. Stoke-on-Trent SEO companies stay ahead of these changes and understand how they specifically affect businesses in the area, allowing for quick strategy adjustments when needed.
Cost-Effective Solutions for Local Businesses
While national or international SEO agencies might offer seemingly attractive packages, their one-size-fits-all approaches often prove less effective and more expensive in the long run. Stoke-on-Trent SEO companies can provide more targeted, cost-effective solutions because they understand the local market's specific needs and challenges.
Supporting the Local Economy
Choosing a Stoke-on-Trent SEO company isn't just about getting better results; it's about supporting the local economy. When local businesses work together, it creates a stronger, more resilient business community. This collaborative approach often leads to additional opportunities beyond the immediate SEO services.
Future-Proofing Stoke-on-Trent Businesses
As Stoke-on-Trent continues its transformation, with developments like the Ceramic Valley Enterprise Zone and the city's digital quarter, local businesses need SEO strategies that can adapt to these changes. Local SEO companies are well-positioned to understand and prepare for these developments, ensuring businesses remain visible and relevant as the city evolves.
The Value of Local Case Studies
Stoke-on-Trent SEO companies can provide relevant case studies of success with similar local businesses. These examples are particularly valuable because they demonstrate success in the same market conditions and competitive landscape that your business operates in.
Comprehensive Local Digital Marketing Integration
While SEO is crucial, it works best as part of a comprehensive digital marketing strategy. Stoke-on-Trent SEO companies understand how to integrate SEO with local social media marketing, email campaigns, and other digital initiatives that resonate with the Stoke market.
Building Long-Term Partnerships
The most successful SEO strategies develop over time, and working with a local company allows for the building of strong, long-term partnerships. Stoke-on-Trent SEO companies are invested in the local community and their clients' long-term success, leading to more sustainable and effective SEO strategies.
Conclusion
In the competitive digital landscape of Stoke-on-Trent, choosing a local SEO company offers numerous advantages that can significantly impact a business's success. From deep local knowledge and face-to-face collaboration to understanding seasonal trends and local consumer behaviour, Stoke-on-Trent SEO companies provide a level of service that generic or distant providers simply cannot match.
The combination of technical expertise, local market understanding, and community connection makes Stoke-on-Trent SEO companies the ideal choice for local businesses looking to improve their digital presence. As the city continues its renaissance and economic transformation, having a local SEO partner who understands and can adapt to these changes becomes increasingly valuable.
For businesses serious about improving their local search visibility and connecting with their target audience in Stoke-on-Trent, partnering with a local SEO company isn't just a smart choice—it's an investment in their future success in this unique and evolving city.
