SEO Newcastle Upon Tyne
Consistently brilliant results and a long list of happy clients are ongoing proof that we are the leading SEO agency serving Newcastle Upon Tyne and the surrounding Tyne and Wear area.
Find Out MoreWhy Choose Us As Your Newcastle Upon Tyne SEO Agency?
If you are searching for an experienced digital marketing agency specialising in SEO to rank your Newcastle Upon Tyne company on the search engines, we are here to help you achieve your goal.
Search Authority have many years of experience ranking Tyne and Wear businesses from all types of industries at the top of Google and other search engines, locally and nationally, for lucrative keywords.
We will help you massively increase your ROI through top Google rankings and make a definitive difference to your Newcastle Upon Tyne company.
Newcastle SEO Services
Organic Search is an essential marketing channel for any Tyne and Wear company that seeks to reach their target audience.
At Search Authority, we use the following online marketing services to help you succeed online:
SEO Strategy
Whether your ideal customer is international, national or from the Newcastle Upon Tyne area, we will tailor an SEO strategy thats right for your company.
SEO Audit
Our technical specialists will help extract any ranking constraints giving us a sturdy foundation for your web site to rank.
Keyword Research
Here we amalgamate our keyword analysis expertise with your industry familiarity to select the most profitable target keywords.
Content Analysis
Your web pages will be appraised and we will pick out what has to be changed in order to rise up the search engine results pages.
Content Creation
We will help you in the generation of new content to capture the recognition of both your audience and the search engines.
Link Building
High-quality links are crucial for gaining position 1 on Google. We will help your web site build up the correct links in a natural manner.
Start earning more qualified search traffic from Google to your website today with our search engine optimisation services.
Want a Free No-Obligation Consultation?
SEO That Hits Your Target Audience
The number one position on Google drives more qualified traffic, which in turn converts into paying customers.
At Search Authority, we have a team of SEO experts who will work closely with you to help develop your online presence and improve lead generation.
So, when you choose Search Authority for SEO in Newcastle Upon Tyne, we’ll not only improve your SEO, but we’ll also help take your business to the next level.
Choose us as your Newcastle Upon Tyne SEO company and we will:
Strategic, targeted SEO traffic can drive spectacular results for businesses in Newcastle Upon Tyne. Our SEO company will optimise your website to become visible in more relevant search results. More website visitors will find out about your business and check out the products and services you have to offer. It’s the number one way to reach people looking for companies like yours.
Targeted visitors come to your web site for a clearly defined reason and this raises your chances of converting them into leads or customers. By helping you choose the most appropriate keywords that exhibit commercial focus and optimising your website for these keyword phrases, we will help build up your conversions and reduce your customer acquisition costs.
Top positions on the search engine result pages receive the vast majority of impressions and clicks. Consequently, ranking in these number one positions on search engines can result in fundamental traffic increases for your website.
As the foremost Newcastle Upon Tyne SEO agency, we are ideally placed to position you at the number one spot on Google. We have a great standing across Tyne and Wear for increasing relevant organic search traffic volumes and deliver sizeable conversion rates. Why not let us do the same for your company?
The return on marketing investment of your search engine optimisation campaign can be straightforwardly determined. It is the revenue generated by SEO results minus the total expenditure of your optimisation work. That is to say, the money you make minus our fees.
As the traffic that comes from search engines is perfectly targetted you can be sure that the customers that come through search engines to your optimised pages are converting customers and will drive up revenue for you.
Also, as we have some of the lowest fees of any major SEO company (and some of the best results!), you can be sure that the return on your marketing investment will be high if you choose us as your SEO agency.
People say that if you can measure something, you can improve it. Therefore measuring the influence of our SEO campaigns and the ongoing improvement of them is fundamental to your SEO success.
At Search Authority, like any other local SEO agency, we measure a number of metrics to effect the success of your online marketing campaign. These include:
- Rank tracking
- Domain authority
- Number of backlinks
- Referring domains
- Engagement metrics
- Conversion rates
Like any other promotional internet activity, the SEO optimization of your website and the success of this is easily trackable and Search Authority equip you with the tools to track and calculate your results in real time.
At Search Authority, our SEO services are bespoke to fit your needs with the focus on improving your web site visibility, which will consequently increase your revenue.
As a top Tyne and Wear SEO agency, we will provide you with customised solutions for your online marketing needs including SEO services, effective content strategies, and technical consulting and delivery.
By increasing qualified traffic to your website, we will help you to nurture a faithful audience and ramp up conversions.
Ready to get started?
When your prospects search online, do you show up?
Do your competitors?
Google has over 200 ranking factors.
These factors determine where your website will show in the search engine results pages.
They include factors relating to domains, pages, sites, keywords, backlinks, user interaction, brand signals and spam.
Working with an experienced and professional, specialist SEO company, who understand these factors, makes the whole undertaking of ranking at position one nimbler and sustainable.
They will make certain your site ascends the search engine results page and, more essentially, stays there. Your web site will have increased brand attention and authority.
This successively brings in highly qualified traffic to your web site much faster and builds you more earnings.
So, what does a good Newcastle Upon Tyne SEO Agency look like?
An SEO company that knows Google's 200 ranking factors inside out will:
- Analyse and advise on what changes have to be made to your website to get it to rank.
- Assist you in targetting the most important keywords to bring in qualified traffic.
- Build content that ranks and converts on Google.
- Work with trusted sites to build back links.
- Increase your domain authority so that your web site becomes recognised in your field.
- Furnish you with an excellent return on your marketing investment.
Examples of Customer Growth
Our customers have asked that we do not give out their details but have agreed to share their data anonymously. Here are some charts from their reporting data to show their growth curves since we took over as their digital marketing partner.
UK Healthcare Organisation
Since this UK Healthcare organisation took us on as their digital marketing partner, we have boosted their organic visitors fourfold.
This has led to their return on marketing investment soaring to 500% over the last 12 months.
UK Fashion Brand
Our SEO specialists worked with this UK fashion brand to lift their targetted traffic by 200% in 6 months.
They continue to achieve position 1 in Google rankings for many competitive search phrases.
UK Technology Business
The daily visitors to this site were pretty flat until we became their search engine optimisation partner in December 2019.
They are now ranking in position 1 on Google for over 30 different search terms.
As a leading UK SEO Agency, we have helped businesses of all sizes start and grow their website businesses; including entrepreneurs and large companies, in the UK and across Europe, even in the most competitive of industries including technology, fashion, healthcare and gaming.
Feedback from our Customers
We love what we do, and we want you to love the accountability, customer service, and knowledge around your business goals that we provide as your trusted SEO company.
In the ever-evolving world of search engine optimisation, our philosophy is to be open, innovative, educated, and perform exceptional work. We are more than your SEO company – we are your digital marketing partner - and who better to confirm that than customers that we have worked with over the years.
Rakesh Chablani
Head of Product Betfred
Carolyn Anderson
Marketing Director, LG Electronics
Dave Wilson
Marketing Manager, Williams Coaches
Harry Johnson
Owner, UK Property Portal
Paul McDonald
General Manager, McConechies
Penny Bates
Small Business Owner
Frequently Asked Questions
We’ve collated some of the most asked questions about SEO into a handy, jargon busting FAQ to help answer common queries about search engine optimisation as well as our own SEO services.
General Questions about Search Engine Optimisation
SEO (or search engine optimisation) is the process of getting free traffic from the organic search results on Google. The idea is that the higher ranked the website is and the more often it appears in the search results, the more likely a visitor is to click on it to visit. The benefits of this are free, passive traffic to your website, month after month.
For example, if someone searched "SEO Newcastle" or "agency in Newcastle" then our website comes up. This happens for many other towns in the UK. This SEO strategy doesn't rely on social media marketing or utilising web designers to create fabulous websites. It depends on technical SEO, keyword research, content research and effective link building. All of these activities come together to result in organic traffic bringing potential customers from the online world. This lead generation tool is actioned at a reasonable cost compared to many other forms of internet marketing.
To clarify, with the help of digital specialists, your site will attract website traffic through Google who are interested in the products or services that you offer as they have conducted a search for it and know exactly what they want.
The Google algortihmn ranks sites based on three key principles: Trust, Authority and Relevance.
- Trust: Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legitimate sites at the top.
- Authority: This is your sites overall strength in your market and is almost a numbers game, based on backlinks and visitor numbers.
- Relevance: Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings. This levels the playing field a bit, and might explain why a niche site or local business can often rank higher than a Wikipedia article.
On-page SEO is the process of ensuring that your site is readable to search engines. It involves making sure your site content is visible to search engines and that Google picks up the keywords that you want. It involves making sure that the technical elements of your site are correct in addition to the content on your pages reflecting your desired keywords.
Unlike on page SEO where you have full control of the content, off-page SEO depends on another web page to improve your sites rankings on Google. Off-page (or off-site) optimisation primarily involves building links back to your site. This can be done organically (by producing fabulous content that people want to link back to) or by reaching out to high authority agency SEO sites and asking them to put a link back to you on your site.
Due to the nature of the internet, webpages come and go so this is an ongoing process and really depends on obtaining new links that Google and the other search engines deem to be important. Done correctly, link building increases the traffic to your site and its position in Google.
Every now and then, Google releases a significant update to their algorithm, which can have a massive impact on businesses from any industry. We have a number of tried and trusted channels which keep us informed of these updates and what their focus is. This allows our award winning agency London team to react accordingly and take any measures necessary to keep you ranking in that top spot.
Firstly, if you rank your site highly for the wrong keywords, you can end up spending lots of time and effort, only to discover the keywords you have targeted in your SEO campaigns do not receive any organic traffic. Secondly, if you have not investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive to rank, even on the first page.
Google are increasingly giving advantages to websites providing a good experience for users on all devices. Usability has increased importance in search engine optimisation and you can gain an advantage simply by making your website easy to use. We are one of the few SEO agencies that has a heavy focus on usability for SEO.
Links are the currency of the world wide web. Each time a page links to another, it is a vote for the value of the page being linked to. Backlinks effectively pass authority from one website to another. If a page provides massive value to Internet users, it stands to reason it will be linked to from other websites. This is why links are such a strong factor in Googles algorithm.
Questions about our SEO Service
This can be anything from 1 month to 6 months depending on a number of different factors. For example, if you want to rank for your own brand and you have an established website then it can take just a few weeks if there is limited competition. However, if you have a new domain with unoptimised content, no backlinks and you are competing for a high volume, high difficulty keyword or phrase then it can take 6 months.
Our SEO agency usually sees an increase in organic rankings in the first 2-3 months. This is after changes identified in the SEO audit have been made, content has been optimised and backlinks have been created and indexed by Google. If your website has been penalised due to poor link building tactics or negative SEO then it can take longer to see movement in search results.
It is important to appreciate that SEO is a long term investment; albeit an investment that will reduce your reliance on advertising in the years to come.
Our SEO agency starts by running a technical audit on your site. Here any issues that may affect your rankings are identified and fixed. We then work with you to identify the keywords you want to rank for. Content is then built to beat the competition for these keywords and optimised accordingly. Finally we build up your sites ranking through the construction of high authority backlinks. Daily and monthly reports are then monitored by the SEO agency staff to ensure you that stay in the number one position for your selected terms.
The cost of our SEO service depends on how much time and effort it will take to reach your goals. Factors that affect the price include the age of your domain, the competitiveness of your niche, the type of site (e-commerce, service, etc) and the number of keywords that you are targetting. Our SEO agency has packages that range from £500 upwards per month.
All of our clients receive real time ranking reports showing the progress of our SEO activities for your target keywords. This suffices for many of our customers as they already have analytics and reporting packages in place for other metrics. If you need further reporting then this can be put in place by our marketing experts.
For example, some customers receive a detailed report at the end of every month, which shows their progress in the search engine rankings. This comprehensive report includes the following:
- The SEO health of your site
- Your Backlink profile
- Organic Positions
- Organic Keywords that you are ranking for
- Ranking Visibility
- Ranking Insights
- Ranking Progress
Bear in mind that these additional reporting services are at an additional cost.
After we have completed the SEO audit, there will be changes to make to your website. We will give you a comprehensive list of things that need to be changed. Depending on your preference, we can make these changes for you or either you or your web developer/designer can. If you would like us to make the changes to your site then we would need access to your content management system (e.g. WordPress).
No. We do ask you to commit to your campaign for three months however we do not tie you into a contract. With SEO, improvements do not happen immediately and it can take Google weeks to crawl, index and rank the relevant content and links. If the project is larger in scope, we would ask for a commitment of 6 months but again this does not involve a contract.
We have never asked clients to enter into contracts with us as we believe that the return on the marketing investment into our SEO services pays for itself many times over.
Like most internet service providers, we ask for payment upfront for the majority of our services.
Organic SEO Specialists
Our team have been promoting clients in the search engines for over 20 years now and have the technical and marketing know how to take you to position 1 on Google.
Working with our SEO agency means generating many more qualified leads and multiplying your return on investment. We are an extension of your team and we take that very seriously.
Our results are achieved through a fourfold process: ensuring your site is fully optimised, careful keyword targetting, the creation of high-quality content and high-quality link building. All of these elements combine to boost your website up the Google rankings.
Our tried and tested methods will not only get your site ranking well in the search engine results pages but will help it stay there.
Why a Newcastle SEO Company is the Strategic Choice for Tyneside Businesses
In today's digital landscape, local businesses in the Tyneside area face unprecedented challenges and opportunities in reaching their target audience. As the internet continues to be the primary source of information for consumers seeking local products and services, having a strong online presence has become not just advantageous but essential. This is where partnering with a Newcastle-based SEO company can make a crucial difference in achieving sustainable business growth and maintaining a competitive edge in the local market.
Understanding the Tyneside Business Landscape
The Tyneside region, encompassing Newcastle, Gateshead, North Shields, and South Shields, boasts a diverse and dynamic business environment. From traditional manufacturing firms to cutting-edge technology startups, the area has witnessed significant economic transformation over the past decades. This evolution has created a unique marketplace where businesses must adapt to changing consumer behaviours whilst maintaining their local identity and connections.
Local businesses in Tyneside operate in a competitive environment where standing out online is increasingly challenging. Whether it's a family-run shop in Jesmond, a professional service provider in Gosforth, or a hospitality venue in Newcastle's vibrant city centre, each business needs to ensure they're visible to their target audience when potential customers search online.
The Advantage of Local Knowledge
One of the primary reasons why choosing a Newcastle-based SEO company makes strategic sense is their inherent understanding of the local market dynamics. These companies possess invaluable insights into the regional dialect, cultural nuances, and consumer behaviour patterns specific to the North East. This local expertise enables them to craft SEO strategies that resonate with the target audience whilst maintaining authenticity.
Consider how locals might search for businesses in the area. They might use terms like "toon" instead of "Newcastle" or reference specific neighbourhoods and landmarks that outsiders wouldn't be familiar with. A local SEO company understands these nuances and can incorporate them into their keyword strategy effectively, ensuring businesses capture relevant search traffic from their target market.
Tailored Local SEO Strategies
Newcastle SEO companies excel at developing and implementing localised SEO strategies that cater specifically to the Tyneside market. They understand that ranking for generic terms isn't enough; businesses need to appear in local search results when potential customers are looking for specific products or services in their area.
These strategies often include:
Geographic Targeting: Optimising content for specific areas within Tyneside, from Whitley Bay to Wallsend, ensuring businesses appear in relevant local searches.
Local Link Building: Developing relationships with other local businesses, media outlets, and organisations to build authoritative backlinks that boost search engine rankings.
Google Business Profile Optimisation: Ensuring businesses maximise their visibility in local search results through properly optimised Google Business Profiles, complete with accurate information, regular updates, and customer reviews.
Understanding Regional Competition
Another significant advantage of working with a Newcastle SEO company is their comprehensive understanding of the regional competitive landscape. They know who the major players are in different sectors, what strategies they're employing, and how to help local businesses compete effectively.
This knowledge extends beyond mere keyword analysis to understanding seasonal trends, local events, and regional economic factors that might impact search behaviour. For instance, they know how events like the Great North Run or the Christmas Market can affect search patterns and can adjust strategies accordingly.
Building Strong Local Relationships
Newcastle SEO companies often have established relationships with local media outlets, business organisations, and influential figures in the community. These connections can be invaluable for building authoritative backlinks and generating positive publicity for local businesses.
The ability to network effectively within the local business community can lead to collaborative opportunities that benefit all parties involved. Whether it's through local business events, chamber of commerce meetings, or industry-specific gatherings, these relationships can enhance the effectiveness of SEO campaigns whilst also creating additional business opportunities.
Technical Expertise with a Local Touch
While technical SEO expertise is crucial, the combination of this knowledge with local market understanding sets Newcastle SEO companies apart. They can implement advanced SEO techniques whilst ensuring the content and strategy remain relevant and appealing to the local audience.
This includes:
Website Optimisation: Ensuring websites load quickly and perform well, considering the varying internet speeds across different parts of Tyneside.
Mobile Optimisation: Creating mobile-friendly websites that cater to local users who increasingly search for businesses on their smartphones whilst on the move.
Content Strategy: Developing content that addresses local concerns, answers regional-specific questions, and provides value to the local community.
Accessibility and Face-to-Face Communication
One often overlooked advantage of working with a local SEO company is the ability to have face-to-face meetings and direct communication. Being able to visit their office in Newcastle or have them come to your business premises creates a level of accountability and trust that's difficult to achieve with remote agencies.
This proximity allows for more effective collaboration, quicker response times to urgent issues, and the ability to adapt strategies rapidly based on changing business needs. It also means that businesses can have regular in-person updates about their SEO campaign's progress and discuss strategies in detail.
Understanding Local Consumer Behaviour
Newcastle SEO companies have a deep understanding of how local consumers search for products and services online. They know the seasonal patterns, the impact of local events, and the specific terms and phrases that Tyneside residents use when searching.
This knowledge enables them to:
Create content that addresses specific local needs and concerns Target keywords that reflect how locals actually search Develop strategies that account for regional shopping habits and preferences Optimise for local voice search queries
Cost-Effective Marketing Solutions
Working with a local SEO company often proves more cost-effective than partnering with larger national agencies. Newcastle-based companies typically have lower overheads than their London counterparts, allowing them to offer competitive rates without compromising on service quality.
Moreover, their focus on the local market means they can often achieve better results more quickly, as they're not spreading their resources across multiple regions or countries. This specialisation can lead to a better return on investment for local businesses.
Supporting the Local Economy
Choosing a Newcastle SEO company also means supporting the local economy. When local businesses work together, it creates a stronger economic ecosystem that benefits the entire community. This collaborative approach can lead to additional opportunities for cross-promotion and business development.
Measuring Success in the Local Context
Newcastle SEO companies understand what success looks like in the context of the local market. They can set realistic expectations based on their experience with similar businesses in the area and develop meaningful KPIs that reflect local market conditions.
This local perspective allows them to:
Set achievable goals based on local market size and competition Track performance against relevant local competitors Adjust strategies based on regional market changes Provide meaningful insights into local market trends
Adapting to Local Market Changes
The ability to quickly adapt to changes in the local market is another crucial advantage of working with a Newcastle SEO company. Whether it's responding to new local competition, adapting to changes in consumer behaviour, or capitalising on emerging opportunities, local SEO companies can act swiftly and effectively.
Future-Proofing Local Businesses
As the digital landscape continues to evolve, having a strong local SEO partner becomes increasingly important. Newcastle SEO companies can help local businesses stay ahead of digital trends whilst maintaining their competitive edge in the local market.
They can provide guidance on emerging technologies and trends that might impact local businesses, such as:
Voice search optimisation for local queries Integration with local delivery and service apps Adaptation to new Google algorithm updates Implementation of emerging local marketing technologies
Conclusion
For businesses in the Tyneside area, partnering with a Newcastle SEO company represents a strategic investment in their digital future. The combination of local market knowledge, technical expertise, and established community relationships makes these companies uniquely positioned to help local businesses succeed online.
The benefits extend beyond mere search engine rankings to include deeper market understanding, stronger local connections, and more effective overall digital marketing strategies. As the digital landscape continues to evolve, having a local SEO partner who understands both the technical aspects of search engine optimisation and the nuances of the Tyneside market becomes increasingly valuable.
By choosing a Newcastle SEO company, local businesses aren't just investing in improved search engine rankings; they're partnering with experts who understand their market, their customers, and their community. This local expertise, combined with technical knowledge and a commitment to results, makes Newcastle SEO companies the ideal choice for businesses looking to grow their online presence in the Tyneside area.
