SEO Liverpool
Consistently brilliant results and a long list of happy clients are ongoing proof that we are the leading SEO agency serving Liverpool and the surrounding Merseyside area.
Find Out MoreWhy Choose Us As Your Liverpool SEO Agency?
Do you want to rank your Liverpool business on page one of Google and similar search engines for your desired keywords?
Search Authority have many years of experience ranking Merseyside companies like yours at the top of Google, locally and nationally, for lucrative keywords.
We will help you deliver real growth through top Google rankings and make a tangible difference to your Liverpool company.
Our Liverpool SEO Services
SEO is an essential marketing channel for any Merseyside business that wants to reach their target audience.
At Search Authority, we use the following SEO services to help you achieve this goal:
SEO Strategy
Whether your audience is international, countrywide or from the Liverpool area, we will tailor an SEO strategy thats right for your organisation.
SEO Audit
Our technical specialists will help remove any ranking constraints giving us a solid foundation for your web site to rank.
Keyword Research
Here we blend our keyword research expertise with your industry familiarity to choose the most lucrative target phrases.
Content Analysis
Your content will be studied and we will decide what needs to be changed in order to rise up the Google rankings.
Content Creation
We will aid you in the creation of new content to capture the recognition of both your target audience and Google.
Link Building
Valuable links are vital for achieving position 1 on Google. We will help your site gain the proper backlinks in a sustainable manner.
Start earning more qualified search traffic from Google to your website today with our search engine optimisation services.
Want a Free No-Obligation Consultation?
SEO That Hits Your Target Audience
The position of your website on the Google rankings can mean the difference between success and failure for online businesses
At Search Authority, we have a team of SEO experts who will work closely with you to help develop your online presence and improve lead generation.
So, when you choose Search Authority for SEO in Liverpool, we’ll not only improve your SEO, but we’ll also help take your business to the next level.
Choose us as your Liverpool SEO company and we will:
Strategic, targeted search engine traffic can drive spectacular results for businesses in Liverpool. Our SEO agency will optimise your web site to become visible in more relevant Google results. More website visitors will find out about your business and check out everything you have to offer. It’s the number one way to reach people looking for businesses like yours.
Targeted visitors come to your web site for a clearly defined reason and this improves your chances of converting them into leads or customers. By helping you select the correct keyword phrases that exhibit commercial intent and optimising your site for these keywords, we will help increase your conversions and reduce your customer acquisition costs.
Top positions on the search engine result pages receive the overriding majority of impressions and visits. As a result, ranking in these number one positions on search engines can result in significant traffic increases for your site.
As the dominant Liverpool SEO agency, we are ideally placed to position you at the number one spot on Google. We have a great standing across Merseyside for increasing relevant organic search traffic and yield great conversion rates. Why not let us do the same for your organisation?
The return on marketing investment of your SEO campaign can be straightforwardly worked out. It is the revenue generated by SEO traffic minus the overall oncosts of your optimisation efforts. To put it another way, the money you make minus our fees.
As the traffic that comes from search engines is thoroughly targetted you can be sure that the clients that come through search engines to your optimised pages are buying customers and will drive up income for you.
Also, as we have some of the lowest charges of any major SEO company (and some of the best outcomes!), you can be sure that the return on your marketing investment will be high if you choose us as your SEO agency.
They say that if you can measure something, you can amplify it. Therefore measuring the impact of our SEO efforts and the ongoing fine tuning of them is key to your SEO success.
At Search Authority, like any other good Liverpool SEO agency, we measure an array of metrics to assure the success of your online marketing campaign. These include:
- Rank tracking
- Domain authority
- Number of backlinks
- Referring domains
- Engagement metrics
- Conversion rates
Like any other promotional internet activity, the optimisation of your site and the success of this is easily trackable and Search Authority provide you with the tools to track and measure your results in real time.
At Search Authority, our SEO services are customised to fit your needs with the goal of boosting your website visibility, which will accordingly increase your bottom line.
As a leading Merseyside SEO agency, we will provide you with customised solutions for your online marketing needs including SEO services, productive content strategies, and technical consulting and delivery.
By building qualified traffic to your web site, we will help you to nurture a faithful audience and increase conversions.
Ready to get started?
When your prospects search online, do you show up?
Do your competitors?
Google has over 200 ranking factors.
These elements determine where your site will show in the search engine results pages.
They include factors regarding domains, pages, sites, keywords, backlinks, user interaction, brand signals and spam.
Working with an experienced and professional, specialist SEO company, who fully grasp these factors, makes the whole operation of ranking at position one more accelerated and sustainable.
They will make certain your site climbs up the search engine results page and, most importantly, stays there. Your website will have increased brand awareness and authority.
This successively brings in highly qualified traffic to your website much faster and builds you more revenue.
So, what does a good Liverpool SEO Agency look like?
An SEO company that knows Google's 200 ranking factors by heart will:
- Understand and advise on what improvements need to be made to your site to get it to rank.
- Work with you to target the most relevant keywords to bring in qualified traffic.
- Build content that ranks and converts on Google.
- Work with authority sites to build back links.
- Increase your domain authority so that your web site becomes authorative in your field.
- Provide you with an excellent return on your marketing investment.
Examples of Customer Growth
Our customers have asked that we do not give out their details but have agreed to share their data anonymously. Here are some charts from their reporting data to show their growth curves since we took over as their digital marketing partner.
UK Healthcare Organisation
Since this UK Healthcare organisation took us on as their digital marketing partner, we have boosted their organic visitors fourfold.
This has led to their return on marketing investment soaring to 500% over the last 12 months.
UK Fashion Brand
Our SEO specialists worked with this UK fashion brand to lift their targetted traffic by 200% in 6 months.
They continue to achieve position 1 in Google rankings for many competitive search phrases.
UK Technology Business
The daily visitors to this site were pretty flat until we became their search engine optimisation partner in December 2019.
They are now ranking in position 1 on Google for over 30 different search terms.
As a leading UK SEO Agency, we have helped businesses of all sizes start and grow their website businesses; including entrepreneurs and large companies, in the UK and across Europe, even in the most competitive of industries including technology, fashion, healthcare and gaming.
Feedback from our Customers
We love what we do, and we want you to love the accountability, customer service, and knowledge around your business goals that we provide as your trusted SEO company.
In the ever-evolving world of search engine optimisation, our philosophy is to be open, innovative, educated, and perform exceptional work. We are more than your SEO company – we are your digital marketing partner - and who better to confirm that than customers that we have worked with over the years.
Rakesh Chablani
Head of Product Betfred
Carolyn Anderson
Marketing Director, LG Electronics
Dave Wilson
Marketing Manager, Williams Coaches
Harry Johnson
Owner, UK Property Portal
Paul McDonald
General Manager, McConechies
Penny Bates
Small Business Owner
Frequently Asked Questions
We’ve collated some of the most asked questions about SEO into a handy, jargon busting FAQ to help answer common queries about search engine optimisation as well as our own SEO services.
General Questions about Search Engine Optimisation
SEO (or search engine optimisation) is the process of getting free traffic from the organic search results on Google. The idea is that the higher ranked the website is and the more often it appears in the search results, the more likely a visitor is to click on it to visit. The benefits of this are free, passive traffic to your website, month after month.
To clarify, with the help of an SEO agency, your site will attract an audience through Google who are interested in the products or services that you offer as they have conducted a search for it and know exactly what they want.
Google ranks sites based on three key principles: Trust, Authority and Relevance.
- Trust: Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legitimate sites at the top.
- Authority: This is your sites overall strength in your market and is almost a numbers game, based on backlinks and visitor numbers.
- Relevance: Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings. This levels the playing field a bit, and might explain why a niche site or local business can often rank higher than a Wikipedia article.
On-page SEO is the process of ensuring that your site is readable to search engines. It involves making sure your site content is visible to search engines and that Google picks up the keywords that you want. It involves making sure that the technical elements of your site are correct in addition to the content on your pages reflecting your desired keywords.
Unlike on page SEO where you have full control of the content, off-page SEO depends on another web page to improve your sites rankings on Google. Off-page (or off-site) optimisation primarily involves building links back to your site. This can be done organically (by producing fabulous content that people want to link back to) or by reaching out to high authority agency SEO sites and asking them to put a link back to you on your site.
Due to the nature of the internet, webpages come and go so this is an ongoing process and really depends on obtaining new links that Google and the other search engines deem to be important. Done correctly, link building increases the traffic to your site and its position in Google.
Every now and then, Google releases a significant update to their algorithm, which can have a massive impact on businesses from any industry. We have a number of tried and trusted channels which keep us informed of these updates and what their focus is. This allows our award winning agency London team to react accordingly and take any measures necessary to keep you ranking in that top spot.
Firstly, if you rank your site highly for the wrong keywords, you can end up spending lots of time and effort, only to discover the keywords you have targeted in your SEO campaigns do not receive any organic traffic. Secondly, if you have not investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive to rank, even on the first page.
Google are increasingly giving advantages to websites providing a good experience for users on all devices. Usability has increased importance in search engine optimisation and you can gain an advantage simply by making your website easy to use. We are one of the few SEO agencies that has a heavy focus on usability for SEO.
Links are the currency of the world wide web. Each time a page links to another, it is a vote for the value of the page being linked to. Backlinks effectively pass authority from one website to another. If a page provides massive value to Internet users, it stands to reason it will be linked to from other websites. This is why links are such a strong factor in Googles algorithm.
Questions about our SEO Service
This can be anything from 1 month to 6 months depending on a number of different factors. For example, if you want to rank for your own brand and you have an established website then it can take just a few weeks if there is limited competition. However, if you have a new domain with unoptimised content, no backlinks and you are competing for a high volume, high difficulty keyword or phrase then it can take 6 months.
Our SEO agency usually sees an increase in organic rankings in the first 2-3 months. This is after changes identified in the SEO audit have been made, content has been optimised and backlinks have been created and indexed by Google. If your website has been penalised due to poor link building tactics or negative SEO then it can take longer to see movement in search results.
It is important to appreciate that SEO is a long term investment; albeit an investment that will reduce your reliance on advertising in the years to come.
Our SEO agency starts by running a technical audit on your site. Here any issues that may affect your rankings are identified and fixed. We then work with you to identify the keywords you want to rank for. Content is then built to beat the competition for these keywords and optimised accordingly. Finally we build up your sites ranking through the construction of high authority backlinks. Daily and monthly reports are then monitored by the SEO agency staff to ensure you that stay in the number one position for your selected terms.
The cost of our SEO service depends on how much time and effort it will take to reach your goals. Factors that affect the price include the age of your domain, the competitiveness of your niche, the type of site (e-commerce, service, etc) and the number of keywords that you are targetting. Our SEO agency has packages that range from £500 upwards per month.
All of our clients receive real time ranking reports showing the progress of our SEO activities for your target keywords. This suffices for many of our customers as they already have analytics and reporting packages in place for other metrics. If you need further reporting then this can be put in place by our marketing experts.
For example, some customers receive a detailed report at the end of every month, which shows their progress in the search engine rankings. This comprehensive report includes the following:
- The SEO health of your site
- Your Backlink profile
- Organic Positions
- Organic Keywords that you are ranking for
- Ranking Visibility
- Ranking Insights
- Ranking Progress
Bear in mind that these additional reporting services are at an additional cost.
After we have completed the SEO audit, there will be changes to make to your website. We will give you a comprehensive list of things that need to be changed. Depending on your preference, we can make these changes for you or either you or your web developer/designer can. If you would like us to make the changes to your site then we would need access to your content management system (e.g. WordPress).
No. We do ask you to commit to your campaign for three months however we do not tie you into a contract. With SEO, improvements do not happen immediately and it can take Google weeks to crawl, index and rank the relevant content and links. If the project is larger in scope, we would ask for a commitment of 6 months but again this does not involve a contract.
We have never asked clients to enter into contracts with us as we believe that the return on the marketing investment into our SEO services pays for itself many times over.
Like most internet service providers, we ask for payment upfront for the majority of our services.
Organic SEO Specialists
Our team have been promoting clients in the search engines for over 20 years now and have the technical and marketing know how to take you to position 1 on Google.
Working with our SEO agency means generating many more qualified leads and multiplying your return on investment. We are an extension of your team and we take that very seriously.
Our results are achieved through a fourfold process: ensuring your site is fully optimised, careful keyword targetting, the creation of high-quality content and high-quality link building. All of these elements combine to boost your website up the Google rankings.
Our tried and tested methods will not only get your site ranking well in the search engine results pages but will help it stay there.
Why Choose a Liverpool SEO Company?
In today's digital landscape, local businesses in Merseyside face unprecedented challenges in standing out amongst their competitors. The rise of online shopping and digital services has made it essential for companies to maintain a strong online presence, particularly in their local area. This comprehensive analysis explores why partnering with a Liverpool-based SEO company represents the optimal choice for businesses seeking to enhance their digital footprint in Merseyside.
Local Market Understanding: The Liverpool Advantage
Liverpool-based SEO companies possess an intimate understanding of the Merseyside market that sets them apart from national or international agencies. This local expertise extends beyond mere geographical knowledge; it encompasses a deep comprehension of regional consumer behaviour, local market trends, and the unique challenges faced by businesses in areas such as Wirral, St Helens, Southport, and Knowsley.
Consider, for instance, how shopping habits differ between Liverpool city centre and suburban areas like Allerton or Woolton. A Liverpool SEO company understands these nuances intrinsically, enabling them to craft targeted strategies that resonate with local audiences. They know that someone searching for a restaurant in Baltic Triangle has different expectations from someone looking for dining options in Liverpool ONE.
The Power of Local Search Optimisation
Liverpool SEO specialists excel in local search optimisation, a crucial factor for Merseyside businesses. They understand the importance of optimising for specific local keywords and phrases that potential customers actually use. For example, rather than targeting generic terms like "plumber," they might focus on "emergency plumber Walton" or "bathroom fitter Crosby," ensuring businesses appear in relevant local searches.
These companies also understand the significance of Google Business Profile optimisation, an essential tool for local visibility. They know how to leverage local business directories, ensure consistent NAP (Name, Address, Phone number) citations, and optimise for voice search queries that often have a local intent.
Cultural Context and Regional Understanding
One often overlooked advantage of working with a Liverpool-based SEO company is their understanding of the local culture and vernacular. They know when to use regional terms that resonate with the local audience and when to maintain a more professional tone. This cultural awareness extends to understanding local events, festivals, and seasonal patterns that affect search behaviour in Merseyside.
For instance, during events like the Grand National at Aintree or Liverpool FC matches at Anfield, search patterns in the region change significantly. A Liverpool SEO company can help businesses capitalise on these seasonal variations, adjusting their strategies to match local search trends and consumer behaviour.
Building Meaningful Local Relationships
The proximity of a Liverpool-based SEO company allows for face-to-face meetings and regular personal interactions, fostering stronger working relationships. This physical presence enables them to better understand a client's business, their specific challenges, and their goals. Regular in-person meetings can lead to more effective strategy development and faster problem resolution.
Furthermore, Liverpool SEO companies often have established relationships with local media outlets, bloggers, and influencers. These connections can be invaluable for building high-quality local backlinks and generating authentic coverage for their clients.
Technical Excellence with a Local Focus
While local knowledge is crucial, Liverpool SEO companies also maintain high technical standards. They stay current with the latest SEO developments and algorithm changes, implementing best practices while maintaining a local focus. This combination of technical expertise and local knowledge allows them to develop mobile-first strategies that cater to local users searching on their phones while walking through Liverpool city centre or browsing in MetQuarter.
They create content that addresses specific local pain points and searches, such as "best areas to live in Merseyside" or "parking options near Liverpool Lime Street station," and implement structured data markup that helps businesses appear in local rich snippets and featured sections of search results.
Cost-Effective Solutions for Local Businesses
Working with a Liverpool SEO company often proves more cost-effective than partnering with larger national agencies. Local companies understand the budget constraints of small and medium-sized businesses in Merseyside and can offer more flexible pricing structures. They can also provide more personalised service and attention, ensuring better value for money.
Measuring Success in the Local Context
Liverpool SEO companies excel at setting and measuring relevant local KPIs (Key Performance Indicators). They understand that success for a Merseyside business might mean different things compared to a national chain. They focus on metrics that matter locally, such as geographic-specific search rankings for targeted local terms, foot traffic generated from local search results, phone calls and enquiries from local search visibility, and local conversion rates and customer acquisition costs.
Adapting to Local Market Changes
The Merseyside business landscape is constantly evolving, with new developments like the Liverpool Waters project and the expansion of the Knowledge Quarter creating new opportunities and challenges. A Liverpool SEO company stays abreast of these changes, helping businesses adapt their digital strategies accordingly.
They can quickly respond to local market shifts, whether it's a new shopping centre opening in Birkenhead or changes in local transportation affecting foot traffic patterns. This agility in responding to local changes gives businesses a competitive advantage.
Future-Proofing Local Businesses
Looking ahead, the digital landscape will continue to evolve, but the importance of local search will remain constant. Liverpool SEO companies are well-positioned to help local businesses navigate these changes while maintaining strong local visibility. They understand the growing importance of voice search, mobile-first indexing, and local social media marketing, preparing businesses for future developments in these areas.
Supporting the Local Economy
Choosing a Liverpool SEO company also means supporting the local economy. When local businesses work together, it creates a stronger economic ecosystem in Merseyside. This collaboration often leads to additional opportunities for networking and business growth within the local community.
Case Studies and Local Success Stories
The effectiveness of Liverpool SEO companies is evident in their track record of success with local businesses. From helping traditional Merseyside businesses establish a strong online presence to supporting tech startups in Liverpool's growing digital sector, these companies have demonstrated their ability to deliver results in the local market.
For example, many local restaurants have seen significant increases in bookings through improved local search visibility, while traditional retailers have successfully expanded their customer base through targeted local SEO campaigns.
Conclusion
For businesses in Merseyside, partnering with a Liverpool SEO company represents more than just a practical choice – it's a strategic decision that can significantly impact their digital success. The combination of local market knowledge, technical expertise, and personal service makes these companies uniquely qualified to help local businesses thrive in the digital age.
The value of working with a local SEO company extends beyond mere geographical convenience. It's about partnering with experts who truly understand the local market, can provide personalised attention, and are invested in the success of the Merseyside business community. As the digital landscape continues to evolve, the expertise and local insight provided by Liverpool SEO companies will become increasingly valuable for businesses looking to maintain and improve their online presence in Merseyside.
