SEO Cambridge
Consistently brilliant results and a long list of happy clients are ongoing proof that we are the leading SEO agency serving Cambridge and the surrounding Cambridgeshire area.
Find Out MoreWhy Choose Us As Your Cambridge SEO Agency?
Do you want to rank your Cambridge company on page one of Google and other search engines for your chosen search terms?
Search Authority have over 20 years of experience ranking Cambridgeshire companies like yours at the top of the Google search results, locally and nationally, for the most competitive of search terms.
We will help you deliver real growth through organic search and make a positive difference to your Cambridge business.
Cambridge SEO Services
SEO is an essential promotional channel for any Cambridgeshire business that seeks to reach their target audience.
At Search Authority, we use the following SEO services to help you achieve this goal:
SEO Strategy
Whether your potential customer is international, UK based or from the Cambridge area, we will tailor an SEO strategy thats right for your organisation.
SEO Audit
Our technical experts will help extricate any ranking constraints giving us a firm foundation for your website to rank.
Keyword Research
Here we meld our keyword analysis expertise with your industry familiarity to handpick the most lucrative target phrases.
Content Analysis
Your web pages will be appraised and we will pick out what needs to be improved in order to rise up the Google rankings.
Content Creation
We will support you in the generation of new content to capture the interest of both your potential customer and the search engines.
Link Building
Authoratitive links are fundamental for achieving top organic rankings. We will help your website gain the correct backlinks in a natural way.
Start earning more qualified search traffic from Google to your website today with our search engine optimisation services.
Want a Free No-Obligation Consultation?
SEO That Hits Your Target Audience
A top placement on Google results in more qualified traffic, which in turn converts into paying customers.
At Search Authority, we have a team of SEO experts who will work closely with you to help develop your online presence and improve lead generation.
So, when you choose Search Authority for SEO in Cambridge, we’ll not only improve your search engine optimisation, but we’ll also help take your business to the next level.
Choose us as your Cambridge SEO company and we will:
Strategic, targeted SEO traffic can drive huge results for businesses in Cambridge. We will optimise your website to become visible in more relevant Google results. More potential clients will find your business and check out the products and services you have to offer. It’s the best way to reach people looking for businesses like yours.
Targeted visitors arrive at your website for a specific reason and this improves your chances of converting them into leads or customers. By helping you choose the most appropriate keywords that exhibit commercial focus and optimising your website for these keyword phrases, we will help grow your conversions and reduce your customer acquisition costs.
Top positions on the search engine result pages get the overriding majority of impressions and click throughs. Consequently, ranking in these number one positions on Google can result in considerable traffic increases for your web site.
As the foremost Cambridge SEO agency, we are ideally placed to position you at the number one spot on Google. We have a great reputation across Cambridgeshire for increasing relevant organic search traffic and yield appreciable conversion rates. Why not let us do the same for your company?
The return on marketing investment of your search engine optimisation campaign can be easily worked out. It is the revenue generated by SEO traffic minus the overall expenditure of your optimisation work. That is to say, the money you make minus our charges.
As the traffic that comes from search engines is completely targetted you can be sure that the customers that come through Google to your optimised pages are converting customers and will drive up revenue for you.
Also, as we have some of the lowest fees of any major SEO company (and some of the best outcomes!), you can be sure that the return on your marketing investment will be substantial if you choose us as your SEO agency.
They say that if you can measure something, you can better it. Therefore measuring the impression of our SEO efforts and the ongoing refinement of them is key to your search marketing.
At Search Authority, like any other top Cambridge SEO agency, we measure a number of metrics to effect the success of your digital marketing campaign. These include:
- Rank tracking
- Domain authority
- Number of backlinks
- Referring domains
- Engagement metrics
- Conversion rates
Like any other promotional online activity, the optimisation of your website and the success of this is easily trackable and Search Authority provide you with the tools to track and measure your results in real time.
At Search Authority, our SEO services are customised to fit your needs with the goal of improving your website visibility, which will consequently increase your revenue.
As a top Cambridgeshire SEO agency, we will provide you with customised solutions for your internet marketing needs including SEO services, effective content strategies, and technical consulting and execution.
By building qualified traffic to your website, we will help you to grow a loyal audience and ramp up conversions.
Ready to get started?
When your target audience searches online, do you show up?
Do your competitors?
Google has over 200 ranking factors.
These elements determine where your site will show in the Google results.
They encompass factors concerning domains, pages, sites, keywords, backlinks, user interaction, brand signals and spam.
Working with an experienced and skilled, expert SEO agency, who understand these factors, makes the whole undertaking of ranking at position one quicker and sustainable.
They will ensure your web site ascends the Google results page and, more essentially, stays there. Your web site will have increased brand awareness and trust.
This successively brings in highly qualified traffic to your site much faster and builds you more revenue.
So, what does a good Cambridge SEO Agency look like?
An SEO company that knows Google's 200 ranking factors by heart will:
- Analyse and advise on what changes need to be made to your website to get it to rank.
- Assist you in targetting the most important keywords to bring in qualified traffic.
- Create content that ranks and converts on Google.
- Work with authority sites to build back links.
- Increase your domain authority so that your web site becomes recognised in your niche.
- Give you a fabulous return on your marketing investment.
Examples of Customer Growth
Our customers have asked that we do not give out their details but have agreed to share their data anonymously. Here are some charts from their reporting data to show their growth curves since we took over as their digital marketing partner.
UK Healthcare Organisation
Since this UK Healthcare organisation took us on as their digital marketing partner, we have boosted their organic visitors fourfold.
This has led to their return on marketing investment soaring to 500% over the last 12 months.
UK Fashion Brand
Our SEO specialists worked with this UK fashion brand to lift their targetted traffic by 200% in 6 months.
They continue to achieve position 1 in Google rankings for many competitive search phrases.
UK Technology Business
The daily visitors to this site were pretty flat until we became their search engine optimisation partner in December 2019.
They are now ranking in position 1 on Google for over 30 different search terms.
As a leading UK SEO Agency, we have helped businesses of all sizes start and grow their website businesses; including entrepreneurs and large companies, in the UK and across Europe, even in the most competitive of industries including technology, fashion, healthcare and gaming.
Feedback from our Customers
We love what we do, and we want you to love the accountability, customer service, and knowledge around your business goals that we provide as your trusted SEO company.
In the ever-evolving world of search engine optimisation, our philosophy is to be open, innovative, educated, and perform exceptional work. We are more than your SEO company – we are your digital marketing partner - and who better to confirm that than customers that we have worked with over the years.
Rakesh Chablani
Head of Product Betfred
Carolyn Anderson
Marketing Director, LG Electronics
Dave Wilson
Marketing Manager, Williams Coaches
Harry Johnson
Owner, UK Property Portal
Paul McDonald
General Manager, McConechies
Penny Bates
Small Business Owner
Frequently Asked Questions
We’ve collated some of the most asked questions about SEO into a handy, jargon busting FAQ to help answer common queries about search engine optimisation as well as our own SEO services.
General Questions about Search Engine Optimisation
SEO (or search engine optimisation) is the process of getting free traffic from the organic search results on Google. The idea is that the higher ranked the website is and the more often it appears in the search results, the more likely a visitor is to click on it to visit. The benefits of this are free, passive traffic to your website, month after month.
To clarify, with the help of an SEO agency, your site will attract an audience through Google who are interested in the products or services that you offer as they have conducted a search for it and know exactly what they want.
Google ranks sites based on three key principles: Trust, Authority and Relevance.
- Trust: Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legitimate sites at the top.
- Authority: This is your sites overall strength in your market and is almost a numbers game, based on backlinks and visitor numbers.
- Relevance: Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings. This levels the playing field a bit, and might explain why a niche site or local business can often rank higher than a Wikipedia article.
On-page SEO is the process of ensuring that your site is readable to search engines. It involves making sure your site content is visible to search engines and that Google picks up the keywords that you want. It involves making sure that the technical elements of your site are correct in addition to the content on your pages reflecting your desired keywords.
Unlike on page SEO where you have full control of the content, off-page SEO depends on another web page to improve your sites rankings on Google. Off-page (or off-site) optimisation primarily involves building links back to your site. This can be done organically (by producing fabulous content that people want to link back to) or by reaching out to high authority agency SEO sites and asking them to put a link back to you on your site.
Due to the nature of the internet, webpages come and go so this is an ongoing process and really depends on obtaining new links that Google and the other search engines deem to be important. Done correctly, link building increases the traffic to your site and its position in Google.
Every now and then, Google releases a significant update to their algorithm, which can have a massive impact on businesses from any industry. We have a number of tried and trusted channels which keep us informed of these updates and what their focus is. This allows our award winning agency London team to react accordingly and take any measures necessary to keep you ranking in that top spot.
Firstly, if you rank your site highly for the wrong keywords, you can end up spending lots of time and effort, only to discover the keywords you have targeted in your SEO campaigns do not receive any organic traffic. Secondly, if you have not investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive to rank, even on the first page.
Google are increasingly giving advantages to websites providing a good experience for users on all devices. Usability has increased importance in search engine optimisation and you can gain an advantage simply by making your website easy to use. We are one of the few SEO agencies that has a heavy focus on usability for SEO.
Links are the currency of the world wide web. Each time a page links to another, it is a vote for the value of the page being linked to. Backlinks effectively pass authority from one website to another. If a page provides massive value to Internet users, it stands to reason it will be linked to from other websites. This is why links are such a strong factor in Googles algorithm.
Questions about our SEO Service
This can be anything from 1 month to 6 months depending on a number of different factors. For example, if you want to rank for your own brand and you have an established website then it can take just a few weeks if there is limited competition. However, if you have a new domain with unoptimised content, no backlinks and you are competing for a high volume, high difficulty keyword or phrase then it can take 6 months.
Our SEO agency usually sees an increase in organic rankings in the first 2-3 months. This is after changes identified in the SEO audit have been made, content has been optimised and backlinks have been created and indexed by Google. If your website has been penalised due to poor link building tactics or negative SEO then it can take longer to see movement in search results.
It is important to appreciate that SEO is a long term investment; albeit an investment that will reduce your reliance on advertising in the years to come.
Our SEO agency starts by running a technical audit on your site. Here any issues that may affect your rankings are identified and fixed. We then work with you to identify the keywords you want to rank for. Content is then built to beat the competition for these keywords and optimised accordingly. Finally we build up your sites ranking through the construction of high authority backlinks. Daily and monthly reports are then monitored by the SEO agency staff to ensure you that stay in the number one position for your selected terms.
The cost of our SEO service depends on how much time and effort it will take to reach your goals. Factors that affect the price include the age of your domain, the competitiveness of your niche, the type of site (e-commerce, service, etc) and the number of keywords that you are targetting. Our SEO agency has packages that range from £500 upwards per month.
All of our clients receive real time ranking reports showing the progress of our SEO activities for your target keywords. This suffices for many of our customers as they already have analytics and reporting packages in place for other metrics. If you need further reporting then this can be put in place by our marketing experts.
For example, some customers receive a detailed report at the end of every month, which shows their progress in the search engine rankings. This comprehensive report includes the following:
- The SEO health of your site
- Your Backlink profile
- Organic Positions
- Organic Keywords that you are ranking for
- Ranking Visibility
- Ranking Insights
- Ranking Progress
Bear in mind that these additional reporting services are at an additional cost.
After we have completed the SEO audit, there will be changes to make to your website. We will give you a comprehensive list of things that need to be changed. Depending on your preference, we can make these changes for you or either you or your web developer/designer can. If you would like us to make the changes to your site then we would need access to your content management system (e.g. WordPress).
No. We do ask you to commit to your campaign for three months however we do not tie you into a contract. With SEO, improvements do not happen immediately and it can take Google weeks to crawl, index and rank the relevant content and links. If the project is larger in scope, we would ask for a commitment of 6 months but again this does not involve a contract.
We have never asked clients to enter into contracts with us as we believe that the return on the marketing investment into our SEO services pays for itself many times over.
Like most internet service providers, we ask for payment upfront for the majority of our services.
Organic SEO Specialists
Our team have been promoting clients in the search engines for over 20 years now and have the technical and marketing know how to take you to position 1 on Google.
Working with our SEO agency means generating many more qualified leads and multiplying your return on investment. We are an extension of your team and we take that very seriously.
Our results are achieved through a fourfold process: ensuring your site is fully optimised, careful keyword targetting, the creation of high-quality content and high-quality link building. All of these elements combine to boost your website up the Google rankings.
Our tried and tested methods will not only get your site ranking well in the search engine results pages but will help it stay there.
Why a Cambridge Search Marketing Company is Your Best Choice for Local Business Success
In today's digital landscape, local businesses in Cambridgeshire face unique challenges when it comes to standing out online. While many marketing agencies promise results, partnering with a Cambridge-based search marketing company offers distinct advantages that can make the difference between merely surviving and truly thriving in the local market.
Understanding the Local Landscape
Cambridge's business ecosystem is unlike any other in the UK. Home to one of the world's most prestigious universities, a thriving technology sector in Silicon Fen, and a diverse range of traditional and modern enterprises, Cambridge presents both opportunities and challenges for local businesses. A Cambridge-based search marketing company brings invaluable insider knowledge of this unique marketplace that outside agencies simply cannot match.
Local search marketing specialists understand the seasonal fluctuations that affect Cambridgeshire businesses, from the surge of tourists and students during term time to the quieter summer months when the city's rhythm changes. This intimate knowledge allows them to adjust marketing strategies accordingly, ensuring businesses maintain visibility when it matters most.
The Power of Local Expertise
When it comes to search engine optimisation (SEO) and digital marketing, local knowledge is paramount. A Cambridge-based agency understands the nuanced differences between targeting customers in historic Ely versus the tech-savvy professionals in Cambridge Science Park. They know how to effectively reach consumers in smaller market towns like St. Ives and Huntingdon, as well as the rapidly growing communities in new developments around the region.
This localised expertise extends to understanding the competitive landscape. Cambridge marketing specialists have their finger on the pulse of local business trends, emerging opportunities, and potential challenges. They can identify gaps in the market that businesses can exploit and help develop strategies to overcome local competitors who might be targeting the same audience.
Building Strong Local Networks
One of the most significant advantages of working with a Cambridge-based search marketing company is their established network within the local business community. These relationships often lead to valuable partnerships, collaborative opportunities, and referral networks that can benefit their clients. A local agency's connections with regional media outlets, business organisations, and influential figures can open doors that might remain closed to outside agencies.
Moreover, Cambridge search marketing specialists often participate in local business events, chambers of commerce meetings, and networking groups. This active involvement in the community keeps them informed about upcoming opportunities and changes that could impact their clients' businesses.
Personalised Service and Face-to-Face Interaction
While digital communication is essential in today's business world, there's immense value in being able to meet your marketing team in person. Cambridge-based agencies offer the flexibility of face-to-face meetings, allowing for more effective communication and stronger working relationships. This personal touch means strategies can be adjusted quickly based on direct feedback, and problems can be solved more efficiently through in-person discussions.
The ability to visit a client's business premises also gives local marketing specialists a better understanding of the operation, culture, and unique selling points that need to be communicated through digital channels. This firsthand experience leads to more authentic and effective marketing campaigns.
Technical Excellence in a Tech-Savvy City
Cambridge's reputation as a technology hub means local marketing agencies must maintain exceptionally high standards of technical expertise. Operating in a city known for innovation and academic excellence pushes local agencies to stay at the forefront of digital marketing developments. This environment of technical excellence benefits local businesses through more sophisticated and effective marketing strategies.
Local search marketing specialists understand how to leverage Cambridge's tech-savvy reputation while making digital services accessible to traditional businesses. They can help companies of all sizes navigate the digital landscape, from small independent shops in Mill Road to growing startups in the Cambridge Innovation Park.
Understanding Local Search Patterns
Perhaps one of the most crucial advantages of working with a Cambridge-based search marketing company is their deep understanding of local search patterns and user behaviour. They know the specific terms and phrases that Cambridgeshire residents use when searching for products and services, which can differ significantly from national or international search trends.
This local search expertise allows them to optimise websites and content more effectively for regional search results. They understand the importance of location-specific keywords, local citations, and Google Business Profile optimisation for businesses targeting the Cambridgeshire market.
Cost-Effective Solutions for Local Businesses
Working with a local search marketing agency often proves more cost-effective than partnering with larger national agencies. Local specialists understand the budgetary constraints of small and medium-sized businesses in the region and can create tailored packages that deliver value for money while meeting specific business objectives.
Furthermore, local agencies often have lower overheads compared to their London-based counterparts, allowing them to offer competitive rates without compromising on service quality. This cost-effectiveness is particularly important for Cambridgeshire businesses operating in competitive markets with tight profit margins.
Rapid Response to Local Market Changes
The ability to quickly adapt to local market changes is another significant advantage of working with a Cambridge-based agency. Whether it's responding to new local competitors, adapting to changes in consumer behaviour, or capitalising on emerging opportunities, local marketing specialists can implement changes rapidly and effectively.
This agility is particularly valuable in Cambridge's dynamic business environment, where new startups regularly emerge, and established businesses must constantly evolve to remain competitive. Local agencies can help businesses stay ahead of these changes through proactive strategy adjustments and timely implementation of new marketing initiatives.
Supporting the Local Economy
Choosing a Cambridge-based search marketing company isn't just good for individual businesses; it's beneficial for the local economy as a whole. When local businesses work together, it creates a stronger, more resilient business community. This collaboration helps retain talent within the region and contributes to the continued growth and development of Cambridgeshire's digital economy.
Measuring Success in Local Terms
Success in digital marketing isn't just about numbers; it's about achieving meaningful results that impact the bottom line. Local marketing agencies understand what success looks like for Cambridgeshire businesses and can set realistic, achievable goals based on local market conditions.
They can provide more meaningful benchmarks by comparing performance against local competitors rather than national averages, offering a more accurate picture of marketing effectiveness. This local perspective ensures that marketing strategies are aligned with realistic business objectives and market conditions.
Looking to the Future
As digital marketing continues to evolve, the advantages of working with a Cambridge-based search marketing company will become increasingly important. Local agencies are well-positioned to help businesses adapt to changing consumer behaviours, emerging technologies, and new marketing opportunities within the Cambridgeshire region.
Their combination of local knowledge, technical expertise, and personal service makes them the ideal partner for businesses looking to grow their digital presence in the local market. As Cambridge continues to grow and evolve as a business hub, having a marketing partner who understands both the history and the future potential of the region becomes increasingly valuable.
Conclusion
For businesses operating in Cambridgeshire, partnering with a local Cambridge search marketing company offers numerous advantages that can significantly impact their success in the digital marketplace. From deep local knowledge and personal service to technical excellence and cost-effective solutions, local agencies are uniquely positioned to help businesses achieve their marketing objectives.
As the digital landscape becomes increasingly complex, the value of working with a marketing partner who truly understands your local market cannot be overstated. Cambridge-based search marketing companies offer the perfect blend of local expertise and technical capability, making them the ideal choice for businesses looking to thrive in the Cambridgeshire market.
The investment in local marketing expertise is an investment in your business's future success. By choosing a Cambridge-based search marketing company, you're not just getting a service provider; you're gaining a partner who understands your market, shares your commitment to the local community, and has the expertise to help your business reach its full potential in the digital age.
