SEO Blackpool
Consistently brilliant results and a long list of happy clients are ongoing proof that we are the leading SEO agency serving Blackpool and the surrounding Lancashire area.
Find Out MoreWhy Choose Us As Your Blackpool SEO Agency?
Do you want to rank your Blackpool company at the top of Google and similar search engines for your desired keywords?
Search Authority have a proven track record ranking Lancashire companies from all manner of industries at the top of the Google search results, locally and nationally, for the most competitive of keywords.
We will help you increase your bottom line through top Google rankings and make a definitive difference to your Blackpool company.
Blackpool SEO Services
SEO is an essential growth channel for any Lancashire business that wants to reach their target audience.
At Search Authority, we use the following SEO services to help you succeed online:
SEO Strategy
Whether your target audience is worldwide, UK based or from the Blackpool area, we will tailor an SEO strategy thats right for your business.
SEO Audit
Our technical specialists will help extricate any ranking problems giving us a solid foundation for your web site to rank.
Keyword Research
Here we meld our keyword exploration expertise with your industry familiarity to select the most profitable target phrases.
Content Analysis
Your content will be examined and we will decide what has to be modified in order to rise up the Google rankings.
Content Creation
We will help you in the generation of new content to capture the attention of both your ideal customer and Google.
Link Building
Authoratitive links are fundamental for gaining top organic rankings. We will help your web site gain the right backlinks in a natural way.
Start earning more qualified search traffic from Google to your website today with our search engine optimisation services.
Want a Free No-Obligation Consultation?
SEO That Hits Your Target Audience
A high ranking website results in more qualified traffic, which in turn converts into paying customers.
At Search Authority, we have a team of SEO experts who will work closely with you to help develop your online presence and improve lead generation.
So, when you choose Search Authority for SEO in Blackpool, we’ll not only improve your search engine optimisation, but we’ll also help take your business to the next level.
Choose us as your Blackpool SEO company and we will:
Strategic, targeted search engine traffic can drive spectacular results for businesses in Blackpool. We will optimise your web site to become visible in more relevant Google results. More people will find your company and check out the products and services you have to offer. It’s the most effective way to reach people looking for companies like yours.
Targeted visitors come to your site for a specific reason and this increases your odds of converting them into leads or customers. By helping you choose the most appropriate keywords that exhibit commercial focus and optimising your web site for these keyword phrases, we will help increase your conversions and reduce your customer acquisition costs.
Top positions on the search engine result pages get the vast majority of impressions and visits. As a result, ranking in these number one positions on Google can result in fundamental traffic increases for your web site.
As the leading Blackpool SEO agency, we are perfectly placed to position you at the number one spot on Google. We have a great reputation across Lancashire for increasing relevant organic search traffic and produce great conversion rates. Why not let us do the same for your business?
The return on marketing investment of your SEO campaign can be straightforwardly worked out. It is the revenue generated by SEO results minus the total expenditure of your optimisation work. That is to say, the money you make minus our charges.
As the traffic that comes from Google is completely targetted you can be sure that the clients that come through search engines to your optimised pages are buying customers and will drive up profit for you.
Also, as we have some of the lowest charges of any major SEO company (and some of the best outcomes!), you can be sure that the return on your marketing investment will be substantial if you choose us as your SEO agency.
People say that if you can measure something, you can amplify it. Therefore measuring the influence of our search engine optimisation efforts and the ongoing improvement of them is fundamental to your SEO success.
At Search Authority, like any other good Blackpool SEO agency, we measure a number of metrics to ensure the success of your digital marketing campaign. These include:
- Rank tracking
- Domain authority
- Number of backlinks
- Referring domains
- Engagement metrics
- Conversion rates
Like any other promotional internet activity, the optimisation of your site and the success of this is easily trackable and Search Authority equip you with the tools to track and measure your results in real time.
At Search Authority, our SEO services are bespoke to fit your needs with the focus on boosting your web site visibility, which will accordingly increase your bottom line.
As a top Lancashire SEO agency, we will provide you with customised solutions for your online marketing needs including search engine optimisation services, effective content strategies, and technical consulting and delivery.
By increasing relevant traffic to your web site, we will help you to nurture a loyal audience and ramp up conversions.
Ready to get started?
When your prospects search online, do you show up?
Do your competitors?
Google has over 200 ranking factors.
These factors determine where your site will show in the organic search results.
They incorporate factors regarding domains, pages, sites, keywords, backlinks, user interaction, brand signals and spam.
Working with an experienced and time-served, expert SEO agency, who fully grasp these factors, makes the whole process of ranking at position one faster and sustainable.
They will ensure your web site climbs up the Google results page and, more essentially, stays there. Your site will have increased brand awareness and authority.
This successively brings in highly qualified traffic to your website much quicker and builds you more revenue.
So, what does a good Blackpool SEO Agency look like?
An SEO company that knows Google's 200 ranking factors by heart will:
- Analyse and advise on what modifications need to be made to your site to get it to rank.
- Work with you to target the most relevant keywords to bring in qualified traffic.
- Build content that ranks and converts on Google.
- Work with trusted sites to build back links.
- Boost your domain authority so that your web site becomes recognised in your industry.
- Give you an excellent return on your marketing investment.
Examples of Customer Growth
Our customers have asked that we do not give out their details but have agreed to share their data anonymously. Here are some charts from their reporting data to show their growth curves since we took over as their digital marketing partner.
UK Healthcare Organisation
Since this UK Healthcare organisation took us on as their digital marketing partner, we have boosted their organic visitors fourfold.
This has led to their return on marketing investment soaring to 500% over the last 12 months.
UK Fashion Brand
Our SEO specialists worked with this UK fashion brand to lift their targetted traffic by 200% in 6 months.
They continue to achieve position 1 in Google rankings for many competitive search phrases.
UK Technology Business
The daily visitors to this site were pretty flat until we became their search engine optimisation partner in December 2019.
They are now ranking in position 1 on Google for over 30 different search terms.
As a leading UK SEO Agency, we have helped businesses of all sizes start and grow their website businesses; including entrepreneurs and large companies, in the UK and across Europe, even in the most competitive of industries including technology, fashion, healthcare and gaming.
Feedback from our Customers
We love what we do, and we want you to love the accountability, customer service, and knowledge around your business goals that we provide as your trusted SEO company.
In the ever-evolving world of search engine optimisation, our philosophy is to be open, innovative, educated, and perform exceptional work. We are more than your SEO company – we are your digital marketing partner - and who better to confirm that than customers that we have worked with over the years.
Rakesh Chablani
Head of Product Betfred
Carolyn Anderson
Marketing Director, LG Electronics
Dave Wilson
Marketing Manager, Williams Coaches
Harry Johnson
Owner, UK Property Portal
Paul McDonald
General Manager, McConechies
Penny Bates
Small Business Owner
Frequently Asked Questions
We’ve collated some of the most asked questions about SEO into a handy, jargon busting FAQ to help answer common queries about search engine optimisation as well as our own SEO services.
General Questions about Search Engine Optimisation
SEO (or search engine optimisation) is the process of getting free traffic from the organic search results on Google. The idea is that the higher ranked the website is and the more often it appears in the search results, the more likely a visitor is to click on it to visit. The benefits of this are free, passive traffic to your website, month after month.
To clarify, with the help of an SEO agency, your site will attract an audience through Google who are interested in the products or services that you offer as they have conducted a search for it and know exactly what they want.
Google ranks sites based on three key principles: Trust, Authority and Relevance.
- Trust: Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legitimate sites at the top.
- Authority: This is your sites overall strength in your market and is almost a numbers game, based on backlinks and visitor numbers.
- Relevance: Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings. This levels the playing field a bit, and might explain why a niche site or local business can often rank higher than a Wikipedia article.
On-page SEO is the process of ensuring that your site is readable to search engines. It involves making sure your site content is visible to search engines and that Google picks up the keywords that you want. It involves making sure that the technical elements of your site are correct in addition to the content on your pages reflecting your desired keywords.
Unlike on page SEO where you have full control of the content, off-page SEO depends on another web page to improve your sites rankings on Google. Off-page (or off-site) optimisation primarily involves building links back to your site. This can be done organically (by producing fabulous content that people want to link back to) or by reaching out to high authority agency SEO sites and asking them to put a link back to you on your site.
Due to the nature of the internet, webpages come and go so this is an ongoing process and really depends on obtaining new links that Google and the other search engines deem to be important. Done correctly, link building increases the traffic to your site and its position in Google.
Every now and then, Google releases a significant update to their algorithm, which can have a massive impact on businesses from any industry. We have a number of tried and trusted channels which keep us informed of these updates and what their focus is. This allows our award winning agency London team to react accordingly and take any measures necessary to keep you ranking in that top spot.
Firstly, if you rank your site highly for the wrong keywords, you can end up spending lots of time and effort, only to discover the keywords you have targeted in your SEO campaigns do not receive any organic traffic. Secondly, if you have not investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive to rank, even on the first page.
Google are increasingly giving advantages to websites providing a good experience for users on all devices. Usability has increased importance in search engine optimisation and you can gain an advantage simply by making your website easy to use. We are one of the few SEO agencies that has a heavy focus on usability for SEO.
Links are the currency of the world wide web. Each time a page links to another, it is a vote for the value of the page being linked to. Backlinks effectively pass authority from one website to another. If a page provides massive value to Internet users, it stands to reason it will be linked to from other websites. This is why links are such a strong factor in Googles algorithm.
Questions about our SEO Service
This can be anything from 1 month to 6 months depending on a number of different factors. For example, if you want to rank for your own brand and you have an established website then it can take just a few weeks if there is limited competition. However, if you have a new domain with unoptimised content, no backlinks and you are competing for a high volume, high difficulty keyword or phrase then it can take 6 months.
Our SEO agency usually sees an increase in organic rankings in the first 2-3 months. This is after changes identified in the SEO audit have been made, content has been optimised and backlinks have been created and indexed by Google. If your website has been penalised due to poor link building tactics or negative SEO then it can take longer to see movement in search results.
It is important to appreciate that SEO is a long term investment; albeit an investment that will reduce your reliance on advertising in the years to come.
Our SEO agency starts by running a technical audit on your site. Here any issues that may affect your rankings are identified and fixed. We then work with you to identify the keywords you want to rank for. Content is then built to beat the competition for these keywords and optimised accordingly. Finally we build up your sites ranking through the construction of high authority backlinks. Daily and monthly reports are then monitored by the SEO agency staff to ensure you that stay in the number one position for your selected terms.
The cost of our SEO service depends on how much time and effort it will take to reach your goals. Factors that affect the price include the age of your domain, the competitiveness of your niche, the type of site (e-commerce, service, etc) and the number of keywords that you are targetting. Our SEO agency has packages that range from £500 upwards per month.
All of our clients receive real time ranking reports showing the progress of our SEO activities for your target keywords. This suffices for many of our customers as they already have analytics and reporting packages in place for other metrics. If you need further reporting then this can be put in place by our marketing experts.
For example, some customers receive a detailed report at the end of every month, which shows their progress in the search engine rankings. This comprehensive report includes the following:
- The SEO health of your site
- Your Backlink profile
- Organic Positions
- Organic Keywords that you are ranking for
- Ranking Visibility
- Ranking Insights
- Ranking Progress
Bear in mind that these additional reporting services are at an additional cost.
After we have completed the SEO audit, there will be changes to make to your website. We will give you a comprehensive list of things that need to be changed. Depending on your preference, we can make these changes for you or either you or your web developer/designer can. If you would like us to make the changes to your site then we would need access to your content management system (e.g. WordPress).
No. We do ask you to commit to your campaign for three months however we do not tie you into a contract. With SEO, improvements do not happen immediately and it can take Google weeks to crawl, index and rank the relevant content and links. If the project is larger in scope, we would ask for a commitment of 6 months but again this does not involve a contract.
We have never asked clients to enter into contracts with us as we believe that the return on the marketing investment into our SEO services pays for itself many times over.
Like most internet service providers, we ask for payment upfront for the majority of our services.
Organic SEO Specialists
Our team have been promoting clients in the search engines for over 20 years now and have the technical and marketing know how to take you to position 1 on Google.
Working with our SEO agency means generating many more qualified leads and multiplying your return on investment. We are an extension of your team and we take that very seriously.
Our results are achieved through a fourfold process: ensuring your site is fully optimised, careful keyword targetting, the creation of high-quality content and high-quality link building. All of these elements combine to boost your website up the Google rankings.
Our tried and tested methods will not only get your site ranking well in the search engine results pages but will help it stay there.
Why a Blackpool SEO Company is Your Best Choice for Local Business Growth in Lancashire
In today's digital landscape, establishing a strong online presence is no longer optional for Lancashire businesses—it's essential for survival and growth. While many business owners understand the importance of digital marketing, choosing the right SEO partner can be challenging. This comprehensive guide explores why partnering with a Blackpool-based SEO company offers distinct advantages for local businesses throughout Lancashire.
Local Knowledge, Global Expertise
Blackpool's unique position as a major tourist destination and business hub in Lancashire has fostered the development of sophisticated digital marketing expertise within the city. Local SEO companies have cultivated a deep understanding of both the regional market dynamics and the latest global SEO practices. This combination of local insight and international best practices creates an unmatched advantage for Lancashire businesses seeking to improve their online visibility.
Understanding the Lancashire Market
A Blackpool SEO company brings invaluable familiarity with Lancashire's diverse business landscape, from the coastal tourism sector to the inland manufacturing and service industries. This intimate knowledge of the local market enables them to craft targeted SEO strategies that resonate with Lancashire audiences. They understand the seasonal nature of certain businesses, local consumer behaviours, and the unique challenges faced by companies operating in different parts of the county.
The Geographic Advantage
Location matters in SEO, particularly for businesses targeting local customers. A Blackpool-based SEO company offers several geographical advantages. Their physical presence in Lancashire means they can easily arrange face-to-face meetings, conduct on-site assessments, and maintain regular personal contact with clients. This proximity facilitates better communication and allows for more responsive service compared to agencies based outside the region.
Specialised Local SEO Expertise
Local search optimisation requires specific expertise that goes beyond traditional SEO practices. Blackpool SEO companies excel in this area, having developed and refined their approaches through years of working with local businesses. They understand how to optimise for local search terms, manage Google Business Profiles effectively, and create content that appeals to local audiences while maintaining broader appeal.
Understanding Regional Search Patterns
One of the most significant advantages of working with a local SEO company is their deep understanding of regional search patterns and behaviours. They know exactly how Lancashire residents search for products and services online, including the specific terms and phrases they use. This knowledge is invaluable for optimising websites and content to capture local search traffic effectively.
Network and Relationships
Blackpool SEO companies have established strong networks within the Lancashire business community. These relationships often translate into opportunities for their clients, whether through local partnerships, backlink opportunities, or collaborative marketing initiatives. Their connections with local media outlets, business organisations, and influential figures can provide additional avenues for improving online visibility and authority.
Cost-Effective Solutions
Working with a Blackpool-based SEO company often proves more cost-effective than engaging with agencies from larger cities like Manchester or London. Lower operational costs in Blackpool mean these agencies can offer competitive rates without compromising on service quality. This cost advantage allows local businesses to access professional SEO services within their budget constraints.
Tailored Services for Different Industries
Lancashire's diverse economy encompasses various sectors, from tourism and hospitality to manufacturing and professional services. Blackpool SEO companies have experience working across these different industries, allowing them to provide tailored solutions that address sector-specific challenges and opportunities. They understand the competitive landscape within each industry and can develop strategies that help businesses stand out in their respective markets.
Technical Excellence and Innovation
Despite their local focus, Blackpool's leading SEO companies maintain high standards of technical excellence. They invest in ongoing training and development to stay current with the latest SEO trends and algorithm updates. This commitment to innovation ensures their clients benefit from cutting-edge strategies while maintaining a strong local presence.
Comprehensive Digital Marketing Integration
Modern SEO doesn't exist in isolation—it's part of a broader digital marketing strategy. Blackpool SEO companies understand how to integrate SEO with other digital marketing channels, including social media, content marketing, and paid advertising. This holistic approach ensures all digital marketing efforts work together to achieve maximum impact.
Data-Driven Approach with Local Insights
Professional SEO companies in Blackpool combine data-driven methodologies with local market intelligence. They use advanced analytics tools to track performance and make informed decisions while leveraging their local knowledge to interpret data within the context of the Lancashire market. This dual approach leads to more effective strategy development and implementation.
Long-term Partnership Focus
Local SEO companies in Blackpool typically focus on building long-term partnerships with their clients rather than pursuing quick wins. This approach aligns with the needs of Lancashire businesses, who benefit from sustained SEO efforts that build lasting online authority and visibility. The proximity and shared local context foster stronger working relationships and better understanding of long-term business objectives.
Responsive Support and Communication
Working with a local SEO company ensures responsive support and clear communication. Blackpool agencies operate in the same time zone and business hours as their clients, making it easier to address issues promptly and maintain regular contact. This accessibility is particularly valuable when immediate changes or updates are needed.
Understanding Local Competition
Blackpool SEO companies have intimate knowledge of the competitive landscape across Lancashire. They understand who the major players are in different sectors, their online strategies, and where opportunities exist for their clients to gain competitive advantages. This insight allows them to develop more effective strategies for helping businesses stand out in their local markets.
Reputation and Accountability
Local SEO companies have a vested interest in maintaining their reputation within the Lancashire business community. Their success depends on delivering results for local clients and maintaining strong relationships within the region. This accountability often translates into higher service quality and more dedicated support compared to agencies from outside the area.
Future-Proofing Your Digital Presence
The digital landscape continues to evolve, and having a local SEO partner helps businesses stay ahead of changes affecting the Lancashire market. Blackpool SEO companies monitor local trends and adapt strategies accordingly, ensuring their clients' digital presence remains strong and competitive over time.
Measurable Results and ROI
Professional SEO companies in Blackpool provide clear reporting and performance metrics that demonstrate return on investment. They set realistic expectations based on their experience with similar local businesses and deliver regular updates on progress toward agreed objectives. This transparency helps businesses understand the value of their SEO investment and make informed decisions about future marketing strategies.
Conclusion
For Lancashire businesses seeking to enhance their online presence, partnering with a Blackpool SEO company offers numerous advantages. The combination of local market knowledge, technical expertise, and dedicated service creates a powerful foundation for digital success. As the importance of online visibility continues to grow, having a local SEO partner who understands your business context and market becomes increasingly valuable.
The decision to work with a Blackpool SEO company is about more than just geographical convenience—it's about partnering with experts who understand your business environment and can help you achieve sustainable growth in the digital landscape. Their unique position within the Lancashire business community, combined with their technical capabilities and commitment to client success, makes them the ideal choice for businesses looking to strengthen their online presence and achieve their digital marketing objectives.
