The growth of your business doesn’t have to be complicated.
We will increase your search engine rankings using the vast knowledge and experience of our London SEO agency.
Our SEO agency utilises our world class knowledge and experience of SEO and digital marketing to help brands maximise their online potential.
Search Authority's main goal is to generate clients; not only more organic traffic but most importantly, more sales from their websites.
Results Driven SEO Agency
Consistently brilliant results, phenomenal communication and a long list of happy clients are ongoing proof that we are delivering.
And we'd like to do the same for you.
Our SEO team has drastically improved search rankings for some of the UK’s biggest brands.
Organic SEO Specialists
We apply our knowledge and experience to employ tried and tested tactics that we know work to boost web traffic, optimise conversions and increase sales.
We do everything possible to ensure that our techniques comply with the various search engine guidelines, while offering complete transp arency to our clients.
As your search marketing partner, we take care of navigating through the Google algorithm changes to ensure you maintain your top rankings.
It’s well-documented that Google uses around 200 different factors when assessing where your website should rank for a particular search.
We adopt a pragmatic approach to ensure all of our SEO clients remain above the best practice line.
SEO isn’t rocket science, it doesn’t need to be complex – it’s simply a case of providing the search engines and people that use them with the information they want to see.
As search and digital marketing practices evolve, we will ensure your business is ahead of the curve by taking advantage of new opportunities in the field of search engine optimisation.
Expertise and experience really do matter, as does our track record of results and the speed at which you can start enjoying them.
We offer one of the most price-competitive services of any of the top tier digital marketing agencies.
With affordable prices tailored completely to your needs, we don’t offer a “one type fits all” solution.
Instead, we analyse your needs and determine exactly what’s required to satisfy them.
Frequently Asked Questions
What is SEO?
Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results, making it easier for your target audience to find you. Optimising a website consists of two aspects: onpage SEO and offpage SEO.
What is On Page SEO?
On-page SEO refers to any action taken by an SEO agency on the website itself to improve performance.
On page involves taking care of the following aspects of search engine optimisation:
- Using optimised content that contains the web page's target keywords.
- Making sure that the web site is accessible and gives a great user experience.
- Using internal links to aid navigation.
- Ensuring that a website loads quickly.
- Keeping crawl errors to a minimum.
- Having a site that is optimised for mobile, as well as desktop.
- Not having duplicate content on the site.
What is Off Page SEO?
Off-page SEO (sometimes known as ‘off-site’ SEO) refers to the actions taken outside of your website that affect where your web pages rank in search engine results pages (SERPs).
Off-page SEO can include things like backlinks from external sites, social media marketing, guest blogging, influencer marketing, and linked/unlinked citations and mentions of your brand.
Why should I invest in SEO?
There are a number of reasons that you should invest in search engine optimisation:
- SEO is a cost effective way to reach people that are searching for your product or service.
- As the visitors to your site are targeted, SEO will boost your sales figures as more targeted visitors will lead to increased revenues
- The chances are that your competitors are already doing it, so the longer you leave it, the more ground you will lose..
- SEO will not greatly add to your marketing expenditure and your profit should more than cover your costs.
- The efforts that you put into search engine optimisation (using a knowledgeable and reputable company) will reap the benefits over a longer period of time.
How do I improve my site’s authority?
The best way to improve your website’s authority is to get other authoritative websites in your industry to link back to your web site.
Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy.
Google looks at how many backlinks you have and how trustworthy and authoratitive these websites are.
Any good SEO agency will provide you with good quality backlinks to improve your site's authority.
How long does it take to rank a website on Google?
There are a few different factors that will determine how quickly (or slowly) results will come.
This list includes, but isn't limited to:
- How much content you create
- The quality of the content
- How the content resonates with your audience
- If you're a big or small site with strong or weak domain authority
It also depends on how competitive your niche is and how authoritative your site is. If you have a brand new domain in a saturated mar ket, it will take a lot longer than if you have an established domain in a relatively uncompetitive niche.
That being said, as a general rule we will start to see organic traffic and conversions growing in between 3 to 6 months. Please bear in mind though that SEO is an iterative process and needs to be maintained in order to benefit from long term success
Why does it take so long to rank a website?
SEO takes time because there is no longer an easy way to game the system - ask any SEO agency and they will tell you the same.
Search engine algorithms have become more and more advanced with an emphasis on delivering users the most relevant, and highest quality results based on their search query.
What's the difference between organic and local SEO?
Organic SEO is focused on getting you to the top of Google’s national search results. Whereas Local SEO revolves around strategies that get your business in front of people in the local area looking to buy your products and services.
Why is Keyword Research important to SEO?
Keyword research helps you determine the keywords for which you should optimize the current and future pages of your site.
For example: if your business is an SEO agency, and you discover that “SEO services” has higher search volume and lower competition than “SEO agency” then you might want to change the content on your website to reflect that.
Keyword research is a way of determining which queries people are entering into search engines so you can publish pages that will show up as results for those queries.
Any SEO agency will tell you that keyword research is of paramount importance for SEO.
Keyword research should influence your website navigation, URL naming and content for each page.
Is blogging good for SEO?
The short answer to this again is Yes.
Each piece of new content you create is another opportunity to rank for a target keyword related to your business.
The more high-quality blogs you create, the wider the net you cast across your industry’s organic search results.
My visitor numbers and ranking have dropped. Why is this?
There are a number of reasons for why this could have happened.
- You could have been hit with an algorithm penalty. Google updates their search algorithm every day to provide a better experience for searchers.
- Your competitors could be doing SEO better than you. They may have optimised their site better than you or built more authoratitive backlinks than you.
- You may have made changes to your site that have inadvertantly affected the optimisation of your web site.
Whatever the reason, our SEO experts will work with you to determine the reason and put steps in place to address the drop in rankings.
We'll then begin the process of pushing your website back up the Google rankings to where you deserve to be.
Ready to get started?
Hopefully after reading this page, you'll appreciate that we know what we're talking about and you want to do business with us.
To get started, fill out our contact form and we’ll tell you what you need to do to get started on your journey to the top.